Rough Rider Knives

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

1.9%

Market size, estimated

$93Ka year

Peak month

September3.3× the quietest month

Top search term

rough rider knives89K searches a year

Listings sell for $20.03 on average, from $6.82 to $35.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.03 that is $0 to $2K a year per listing.

Average price

$20.03inside the $15 to $100 sweet spot

Price range

$6.82–$35.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #1,772 within Knives & Tools. It carries 338 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

99%

Out of stock, average day

18.2%

Average rank

#1,772in Knives & Tools

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

338per listing

Listings tracked

70

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months