roman reigns action figure
Worth a lookShows a sweet-spot price point ($37.70 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible$37.70avg listing price — sweet spot $15–$100
Price range
Great$12.68–$67.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great480.13avg incumbent reviews — the moat a new listing must climb
Market size
Good$337K$337K/yr · 368K searches
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, roman reigns action figure is a $337K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
roman reigns action figure market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $226K–$302K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #3,588
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 47%
- Out of stock
- 7.4%
- Avg brand age
- 38 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
234
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 80%
Open market
5%
- Mattel61%
- WWE26%
- Rhone3%
- GENERIC2%
- AstraSpark2%
- Daifunli2%
- Open — no brand owns it (6 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +13.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top roman reigns action figure search terms
- roman reigns action figure183K/yr
- roman reigns128K/yr
- wwe action figures roman reigns41K/yr
- wwe ultimate edition roman reigns5K/yr
- wwe elite roman reigns7K/yr
- roman reigns ultimate edition4K/yr
Top roman reigns action figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WWE Roman Reigns Elite 120
Mattel$31.944.5★47 rev
WWE Roman Reigns (Gold Belt) Best of Ultimate Edition 6 Toy Wrestling Action Figure
WWE$49.184.8★41 rev
Mattel WWE Elite Roman Reigns Action Figure & Accessories
Mattel$24.593.2★6 rev
Mattel WWE Elite Collection Top Picks Action Figure & Accessories Set Roman Reigns 6-inch Collectible with Articulation & Interchangeable Parts
Mattel$35.934.8★1,392 rev
Mattel WWE Roman Reigns Action Figure Main Event Series #158 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Mattel$15.594.8★321 rev
Newest
by launch dateMattel WWE Elite Roman Reigns Action Figure & Accessories
Mattel$24.596 rev
Mattel WWE Roman Reigns Action Figure Main Event Series #166 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Mattel$12.683 rev
WWE Top Picks Main Event Series 2026 Wave 3 Roman Reigns
WWE$23.811 rev
Funko Pop! Deluxe: WWE - Roman Reigns - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display
Funko$27.7826 rev
Mattel WWE Elite Action Figure & Accessories Series #123 Set 6-inch Collectible Roman Reigns with 25 Articulation Points & Swappable Hands
Mattel$25.4334 rev
Trending
90-day click momentumWWE Top Picks Main Event Series 2026 Wave 3 Roman Reigns
WWE$23.815.0★
Mattel WWE Elite Roman Reigns Action Figure & Accessories
Mattel$24.593.2★
Rhone Reign Mens Workout Shirts Anti-Odor Quick Dry Mens Gym Shirts Workout Shirts for Men (Light Gray Heather X-Small)
Rhone$59.894.5★
Mattel WWE Roman Reigns Action Figure Main Event Series #166 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Mattel$12.684.6★
WWE Mens Slides Sandals John Cena Roman Reigns Seth Rollins Championship Belt Slip-On Pool Beach Shoes for Men Black
WWE$45.994.7★
What buyers say about roman reigns action figure
What buyers praise and complain about, mined from review topics.What buyers love
“My child loves this toy because although its basic its definitely good quality”
“It was good and it fits”
“Perfect gift”
“true to the picture”
“Great purchase for price”
“My grandson love playing with”
“Very durable”
“Comfortable”
“Overall nice to add to collection”
“The accessories give it extra touch of fun”
What buyers complain about
“Junk”
“Never try to take the foot off if you are a kid it is going to be hard to put it back on”
“Wrinkle Gildan Tshirt with words on it”
“They cost more than ever”
“It is a little small for the price”
“It also was dusty”
“had scratches on it”
“Seems like a used product”
Top return reasons
Common questions
- Is roman reigns action figure profitable to sell on Amazon United States?
- The niche generates $337K/yr across 45 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the roman reigns action figure niche?
- 12 brands and 234 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in roman reigns action figure?
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Wrinkles. The return rate is 1.8%.
- When does demand for roman reigns action figure peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the roman reigns action figure niche?
- Listings span $12.68–$67.77; the average listing price is $37.70 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.