Roller Skates
MaybeThe top 5 products take only 20% of clicks. But buyers convert on only 0.5% of searches, so Roller Skates is a Maybe.
- Flapen Score
- 52 / 100Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 4752
- Market size
- $1.7M/yr7.2M searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 20%top-5 click share · 34 brands · 58 sellers
Flapen Score
Roller Skates against its category
The dotted line is the Sports & Outdoors average. Past it, Roller Skates is stronger. Inside it, weaker.
Market
The Roller Skates market on Amazon at a glance
Shoppers on Amazon United States searched for Roller Skates 7.2M times last year and spent an estimated $1.7M. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 7.2M
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $1.7Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- roller skates women1.3M searches a year
02 · Price
A sale here is worth $49.47.
Listings sell for $49.47 on average, from $24.66 to $188.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $49.47 that is $12K to $25K a year per listing.
- Average price
- $49.47inside the $15 to $100 sweet spot
- Price range
- $24.66–$188.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$25K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #20 within Skates, Skateboards & Scooters. It carries 3,459 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #20in Skates, Skateboards & Scooters
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 3,459per listing
- Listings tracked
- 109
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Roller Skates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Roller Derby Roller Star 600 Womens Roller Skates - White/Mint - Size 08
- Price
- $44.66
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 5y ago

YYW Roller Skates for Women Men High Top PU Leather Classic Double-Row Indoor Outdoor Roller Skates for Beginner a Shoes Bag (Black Flash Wheel 37)
- Price
- $37.28
- Rating
- 4.6/5
- Reviews
- 2,475
- Age
- 5y ago

Jessie Leather Roller Skates - Adjustable Four-Wheel Premium Skates for Women Men Boys & Girls (Flash Wheel Womens 8/ Mens 6.5)
- Price
- $39.14
- Rating
- 4.6/5
- Reviews
- 2,656
- Age
- 5y ago

SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $53.14
- Rating
- 4.8/5
- Reviews
- 12,504
- Age
- 7y ago

SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $52.23
- Rating
- 4.8/5
- Reviews
- 12,504
- Age
- 7y ago
Trending
estimated 90-day click momentum
Roller Derby FireStar Youth Girls Roller Skate White/Mint Size 2
- Price
- $24.66
- Rating
- 4.7/5
- Reviews
- 11,459
- Age
- 7y ago

Chicago Skates Bullet Speed Roller Skates Adjustable Quad Roller Skates Women Men Durable Top Performance with Front Stopper 62mm Urethane Wheels Low-Cut Ankle Boot Smooth Rolling Indoor Outdoor
- Price
- $66.72
- Rating
- 4.4/5
- Reviews
- 6,750
- Age
- 20y ago

PAPAISON Roller Skates for Girls Ages 8-12 Adjustable Size Youth Women Quad Skates with Light up Wheels Indoor Outdoor
- Price
- $41.80
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 8mo ago

Nattork Adjustable Roller Skates for Kids Boys Girls- Teen Youth Age 8-12 10 11 12 Cool Racing Car Indoor Outdoor Gift Idea for Birthdays Christmas Golden
- Price
- $42.55
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 11mo ago

CHICAGO Skates Premium Black Quad Roller Skates for Boys and Men Beginners Classic Adjustable High-Top Design for Indoor or Outdoor Skates and Roller Derby
- Price
- $63.24
- Rating
- 4.4/5
- Reviews
- 21,971
- Age
- 22y ago
Newest
by launch date
PAPAISON Roller Skates for Girls Ages 8-12 Adjustable Size Youth Women Quad Skates with Light up Wheels Indoor Outdoor
- Price
- $41.80
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 8mo ago

Nattork Adjustable Roller Skates for Kids Boys Girls- Teen Youth Age 8-12 10 11 12 Cool Racing Car Indoor Outdoor Gift Idea for Birthdays Christmas Golden
- Price
- $42.55
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 11mo ago

Adjustable Girls Roller Skates Shining Wheels Kids Ages 4-12
- Price
- $38.73
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 1y ago

Nattork Kids Roller Skates for Girls Kids 4 Sizes Adjustable Girls Roller Skates for Ages 3-12 with Light up Wheels & Safety Protection - Cool Birthday Gift for Indoor Outdoor Sports
- Price
- $44.30
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 1y ago

Kids Roller Skates for Girls Boys - Purple for Big Kids Age 7 8 9 10 - Adjustable All Light up Wheels Butterfly and Flower Indoor Outdoor Sports Birthday Gift for Son and Grandson
- Price
- $36.77
- Rating
- 4.8/5
- Reviews
- 603
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
58
Est. top-5 brand share
59%
Top 20: 95%
Est. top-5 click share
20%
Top 20: 49%
Open market
34%
- Roller Derby20%
- Nattork13%
- Chicago Skates11%
- jessie8%
- PAPAISON7%
- SULIFEEL7%
Demand
Roller Skates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Roller Skates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- roller skates women1.3M/yr
- roller skates1.8M/yr
- roller skates for girls411K/yr
- skates514K/yr
- patines para nias389K/yr
- skates for women264K/yr
- kids roller skates336K/yr
- roller skates men236K/yr
- patines229K/yr
- womens roller skates224K/yr
Reviews and returns
What reviews say buyers love and hate about Roller Skates
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roller Skates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









