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Roller Skates

Maybe

The top 5 products take only 20% of clicks. But buyers convert on only 0.5% of searches, so Roller Skates is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$1.7M/yr7.2M searches / yr
90-day growth
-15.6%search demand this quarter
Competition
20%top-5 click share · 34 brands · 58 sellers

Flapen Score

Roller Skates against its category

The dotted line is the Sports & Outdoors average. Past it, Roller Skates is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Skates market on Amazon at a glance

Shoppers on Amazon United States searched for Roller Skates 7.2M times last year and spent an estimated $1.7M. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
7.2M
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
0.5%
Market size, estimated
$1.7Ma year
Peak month
December2.7× the quietest month
Top search term
roller skates women1.3M searches a year

02 · Price

A sale here is worth $49.47.

Listings sell for $49.47 on average, from $24.66 to $188.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $49.47 that is $12K to $25K a year per listing.

Average price
$49.47inside the $15 to $100 sweet spot
Price range
$24.66–$188.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$12K–$25K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #20 within Skates, Skateboards & Scooters. It carries 3,459 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#20in Skates, Skateboards & Scooters
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,459per listing
Listings tracked
109

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
54 months

Products

Top Roller Skates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

58

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

20%

Top 20: 49%

Open market

34%

  • Brand 120%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Roller Skates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Roller Skates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roller skates women1.3M/yr
  • roller skates1.8M/yr
  • roller skates for girls411K/yr
  • skates514K/yr
  • patines para nias389K/yr
  • skates for women264K/yr
  • kids roller skates336K/yr
  • roller skates men236K/yr
  • patines229K/yr
  • womens roller skates224K/yr

Reviews and returns

What reviews say buyers love and hate about Roller Skates

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
5.7%of orders come back
“Too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Roller Skates questions

Answered from the same tracked data.