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Roller Skate Wheels

Fail

Buyers convert on only 0.8% of searches, so Roller Skate Wheels is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$120K/yr363K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
62%top-5 click share · 13 brands · 25 sellers

Flapen Score

Roller Skate Wheels against its category

The dotted line is the Sports & Outdoors average. Past it, Roller Skate Wheels is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Skate Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for Roller Skate Wheels 363K times last year and spent an estimated $120K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
0.8%
Market size, estimated
$120Ka year
Peak month
March1.7× the quietest month
Top search term
roller skate wheels100K searches a year

02 · Price

A sale here is worth $39.32.

Listings sell for $39.32 on average, from $13.65 to $99.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.32 that is $0 to $4K a year per listing.

Average price
$39.32inside the $15 to $100 sweet spot
Price range
$13.65–$99.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #19 within Skates, Skateboards & Scooters. It carries 401 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#19in Skates, Skateboards & Scooters
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
401per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Roller Skate Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

21%

  • Brand 124%
  • Brand 219%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Roller Skate Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Roller Skate Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roller skate wheels100K/yr
  • outdoor roller skate wheels36K/yr
  • skate wheels48K/yr
  • outdoor skate wheels15K/yr
  • indoor roller skate wheels21K/yr
  • roller skate wheels outdoor17K/yr
  • outdoor wheels for roller skates14K/yr
  • 78a roller skate wheels13K/yr
  • roller skate wheels indoor22K/yr
  • roller skates wheels16K/yr

Reviews and returns

What reviews say buyers love and hate about Roller Skate Wheels

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Wheel Quality”
10%of negative reviews mention “Adjustability/Rotatability/Reclining”
4.0%of orders come back
“hindering the rollability”
A buyer, on “Adjustability/Rotatability/Reclining”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Roller Skate Wheels questions

Answered from the same tracked data.