roka swim goggles
Worth a lookShows a sweet-spot price point ($34.53 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Avg price
Incredible$34.53avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Great$986K$986K/yr · 755K searches
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.63–$277.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,961.66avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, roka swim goggles is a $986K/yr Amazon United States market (755K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
roka swim goggles market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $863K–$1.0M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 0.2%
- Avg brand age
- 51 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
59
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
33%
Top 20: 68%
Open market
0%
- ARENA47%
- TYR32%
- Speedo17%
- MSNATURALLY2%
- ZIONOR1%
- Flutesan1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Top roka swim goggles search terms
- arena goggles198K/yr
- tyr goggles164K/yr
- arena190K/yr
- tyr swim goggles27K/yr
- arena swim goggles21K/yr
- arena swim25K/yr
- tyr goggles adult12K/yr
- roka swim goggles11K/yr
- goggles tyr9K/yr
- speed socket 2.0 mirrored goggle14K/yr
Top roka swim goggles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARENA Unisex Cobra Ultra Swipe Racing Swim Goggles for Adult Men Women Anti-Fog Technology Polycarbonate Hard Mirrored Lens Professional Athlete Gear Silver/White
ARENA$53.754.5★7,825 rev
ARENA Unisex Python Racing Swim Goggles for Men and Women Anti-Fog Mirror Lens Max Comfort Dual Strap Copper/White
ARENA$27.274.4★6,788 rev
ARENA Unisex Cobra Ultra Swipe Racing Swim Goggles for Adult Men Women Anti-Fog Technology Polycarbonate Hard Mirrored Lens Professional Athlete Gear Blue/Silver
ARENA$53.984.5★7,825 rev
Speedo Unisex-Adult Swim Goggles Vanquisher
Speedo$21.214.4★8,832 rev
ARENA Unisex Cobra Ultra Swipe Racing Swim Goggles for Adult Men Women Anti-Fog Technology Polycarbonate Hard Mirrored Lens Professional Athlete Gear Yellow Copper/White
ARENA$55.334.5★7,825 rev
Newest
by launch date
MSNATURALLY Swim Goggle Case For Swimming Goggles Valentine Gifts for Him Men Boyfriend Husband 2026 New Silicone Protective Cases with Drain Hole for Goggles Beach Must Haves
MSNATURALLY$13.47407 rev
ARENA Unisex Cobra Ultra Swipe Racing Swim Goggles for Adult Men Women Anti-Fog Technology Polycarbonate Hard Mirrored Lens Professional Athlete Gear Emerald/Peacock
ARENA$53.567,825 rev
Speedo Unisex-Adult Swim Goggle Biofuse 2.0
Speedo$38.032,554 rev
Speedo Unisex-Adult Swim Goggle Biofuse 2.0
Speedo$32.212,554 rev
Arena Unisex Adult Powerfin Pro II Swim Training Fins Men and Women Silicone Short Blade Flippers Left/Right Customized Blue Size 9.5-10.5
ARENA$68.562,088 rev
Trending
90-day click momentumMSNATURALLY Swim Goggle Case For Swimming Goggles Valentine Gifts for Him Men Boyfriend Husband 2026 New Silicone Protective Cases with Drain Hole for Goggles Beach Must Haves
MSNATURALLY$13.474.6★
Speedo Unisex-Adult Swim Goggles Mirrored Vanquisher 2.0
Speedo$28.144.4★
Speedo Unisex-Adult Swim Goggles Vanquisher
Speedo$21.214.4★
TYR Adult Blackhawk Racing Goggles - Streamlined Performance Swim Goggles Blue/Navy
TYR$9.584.3★
ARENA Unisex Cobra Ultra Swipe Racing Swim Goggles for Adult Men Women Anti-Fog Technology Polycarbonate Hard Mirrored Lens Professional Athlete Gear Blue/Silver
ARENA$53.984.5★
What buyers say about roka swim goggles
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well and work as advertised”
“are comfortable to wear”
“Clear vision and great quality”
“Anti-fog”
“They dont leak”
“It is water resistant”
“Good value for money”
“it's durable”
“Just what I needed”
“Loves the color”
What buyers complain about
“Broke easily”
“Declined quality”
“It leaks”
“Poor strap quality”
“it's too tight”
“it fogs up very easily”
“It's uncomfortable”
“they just didn't fit well enough to keep the water out”
“Very frustrating”
“Poor design for interchangeability”
Top return reasons
Common questions
- Is roka swim goggles profitable to sell on Amazon United States?
- The niche generates $986K/yr across 62 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the roka swim goggles niche?
- 6 brands and 59 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in roka swim goggles?
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 2.9%.
- When does demand for roka swim goggles peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the roka swim goggles niche?
- Listings span $8.63–$277.82; the average listing price is $34.53 (sweet spot $15–$100). The average incumbent carries 4,962 reviews — the moat a new listing must climb.