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Rogue Kettlebell

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 1.4% of searches, so Rogue Kettlebell is a Maybe.

Flapen Score
53
53 / 100
Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 47
Market size
$242K/yr209K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
26%top-5 click share · 15 brands · 16 sellers

Flapen Score

Rogue Kettlebell against its category

The dotted line is the Sports & Outdoors average. Past it, Rogue Kettlebell is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rogue Kettlebell market on Amazon at a glance

Shoppers on Amazon United States searched for Rogue Kettlebell 209K times last year and spent an estimated $242K. The top 5 brands take 75% of clicks. Demand peaks in Apr–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
1.4%
Market size, estimated
$242Ka year
Peak month
June3.4× the quietest month
Top search term
rogue kettlebell32K searches a year

02 · Price

A sale here is worth $81.63.

Listings sell for $81.63 on average, from $20.06 to $265.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $81.63 that is $0 to $8K a year per listing.

Average price
$81.63inside the $15 to $100 sweet spot
Price range
$20.06–$265.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #63 within Weights & Accessories. It carries 4,698 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
69%
Out of stock, average day
20.4%
Average rank
#63in Weights & Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,698per listing
Listings tracked
65

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Rogue Kettlebell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

26%

Top 20: 65%

Open market

19%

  • Brand 117%
  • Brand 217%
  • Brand 314%
  • Brand 414%
  • Brand 512%
  • Brand 65%

Demand

Rogue Kettlebell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 3.4×

Search terms

Top Rogue Kettlebell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rogue kettlebell32K/yr
  • 24kg kettlebell26K/yr
  • 53 lb kettlebell18K/yr
  • 20kg kettlebell18K/yr
  • 24 kg kettlebell15K/yr
  • rogue kettlebells10K/yr
  • 55 lb kettlebell13K/yr
  • 20 kg kettlebell10K/yr
  • 55lb kettlebell10K/yr
  • 44lb kettlebell6K/yr

Reviews and returns

What reviews say buyers love and hate about Rogue Kettlebell

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Handle Quality”
1.0%of orders come back
“the finish is not consistent around the handle”
A buyer, on “Handle Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rogue Kettlebell questions

Answered from the same tracked data.