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Rogue Bumper Plates

Fail

Buyers convert on only 0.6% of searches, so Rogue Bumper Plates is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$55K/yr69K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
48%top-5 click share · 11 brands · 13 sellers

Flapen Score

Rogue Bumper Plates against its category

The dotted line is the Sports & Outdoors average. Past it, Rogue Bumper Plates is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rogue Bumper Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Rogue Bumper Plates 69K times last year and spent an estimated $55K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
0.6%
Market size, estimated
$55Ka year
Peak month
January1.9× the quietest month
Top search term
everyday essentials bumper plates41K searches a year

02 · Price

A sale here is worth $124.74.

Listings sell for $124.74 on average, from $13.10 to $428.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $124.74 that is $0 to $12K a year per listing.

Average price
$124.74above the $15 to $100 sweet spot
Price range
$13.10–$428.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #83 within Weights & Accessories. It carries 927 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
18.6%
Average rank
#83in Weights & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
927per listing
Listings tracked
33

04 · Newcomers

16 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
16Amazon's first-year sales bar
Average brand age
51 months

Products

Top Rogue Bumper Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

13%

  • Brand 128%
  • Brand 218%
  • Brand 317%
  • Brand 415%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Rogue Bumper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Rogue Bumper Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everyday essentials bumper plates41K/yr
  • 10lb bumper plates7K/yr
  • rogue bumper plates7K/yr
  • nike bumper plates4K/yr
  • ethos bumper plates3K/yr
  • everyday essential bumper plates2K/yr
  • zoomster bumper plates2K/yr
  • bumper plates set 260 pounds1K/yr

Reviews and returns

What reviews say buyers love and hate about Rogue Bumper Plates

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
39%of negative reviews mention “Smell”
1.3%of orders come back
“Strong rubber smell”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rogue Bumper Plates questions

Answered from the same tracked data.