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Rod Building Supplies

Fail

Shoppers spend an estimated $65K a year here, so Rod Building Supplies is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$65K/yr106K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
40%top-5 click share · 20 brands · 30 sellers

Flapen Score

Rod Building Supplies against its category

The dotted line is the Sports & Outdoors average. Past it, Rod Building Supplies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rod Building Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Rod Building Supplies 106K times last year and spent an estimated $65K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.3%
Market size, estimated
$65Ka year
Peak month
January1.4× the quietest month
Top search term
rod building supplies24K searches a year

02 · Price

A sale here is worth $46.10.

Listings sell for $46.10 on average, from $5.94 to $267.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.10 that is $0 to $5K a year per listing.

Average price
$46.10inside the $15 to $100 sweet spot
Price range
$5.94–$267.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #404 within Rods & Accessories. It carries 290 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
81%
Out of stock, average day
6.4%
Average rank
#404in Rods & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
43

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Rod Building Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

30

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

22%

  • Brand 128%
  • Brand 217%
  • Brand 315%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Rod Building Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rod Building Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rod building supplies24K/yr
  • fishing rod building supplies19K/yr
  • rod building kit16K/yr
  • fishing rod building kit14K/yr
  • rod building10K/yr
  • flex coat rod wrapping finish4K/yr
  • fishing rod building7K/yr
  • fishing rod making kit4K/yr
  • flex coat4K/yr
  • flex coat epoxy4K/yr

Reviews and returns

What reviews say buyers love and hate about Rod Building Supplies

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“However, instructions were not very good”
A buyer, on “Instructions/User Manual/Troubleshooting”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rod Building Supplies questions

Answered from the same tracked data.