Rock Stepper

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-60.6%

Conversion, latest week

3.2%

Market size, estimated

$3.7Ma year

Top search term

rock stepper627K searches a year

Listings sell for $80.03 on average, from $33.33 to $169.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $80.03 that is $20K to $40K a year per listing.

Average price

$80.03inside the $15 to $100 sweet spot

Price range

$33.33–$169.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$20K–$40K

Returns

0.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #81 within Cardio Training. It carries 82 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

82%

Out of stock, average day

17.0%

Average rank

#81in Cardio Training

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

82per listing

Listings tracked

33

31 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

14Amazon's first-year sales bar

Average brand age

18 months