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Rock Climbing

Maybe

Products sell for $36.34 on average, inside the sweet spot. But buyers convert on only 1.6% of searches, so Rock Climbing is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$317K/yr538K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
49%top-5 click share · 27 brands · 42 sellers

Flapen Score

Rock Climbing against its category

The dotted line is the Sports & Outdoors average. Past it, Rock Climbing is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rock Climbing market on Amazon at a glance

Shoppers on Amazon United States searched for Rock Climbing 538K times last year and spent an estimated $317K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
538K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
1.6%
Market size, estimated
$317Ka year
Peak month
December5.9× the quietest month
Top search term
rock climbing178K searches a year

02 · Price

A sale here is worth $36.34.

Listings sell for $36.34 on average, from $5.39 to $96.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $36.34 that is $4K to $9K a year per listing.

Average price
$36.34inside the $15 to $100 sweet spot
Price range
$5.39–$96.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #390 within Climbing. It carries 1,933 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#390in Climbing
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,933per listing
Listings tracked
37

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rock Climbing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

42

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

49%

Top 20: 81%

Open market

37%

  • Brand 123%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Rock Climbing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Rock Climbing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rock climbing178K/yr
  • climbing128K/yr
  • bouldering39K/yr
  • rock climbing gifts55K/yr
  • cool gifts for rock climbers16K/yr
  • bouldering gear10K/yr
  • climbing gifts13K/yr
  • gifts for rock climbers16K/yr
  • escalada6K/yr
  • rock climb4K/yr

Reviews and returns

What reviews say buyers love and hate about Rock Climbing

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Grip”
26%of negative reviews mention “Durability”
1.4%of orders come back
“Broken”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rock Climbing questions

Answered from the same tracked data.