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Road Bike

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.1% of searches, so Road Bike is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$819K/yr2.0M searches / yr
90-day growth
+44.8%search demand this quarter
Competition
16%top-5 click share · 43 brands · 152 sellers

Flapen Score

Road Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Road Bike is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Road Bike market on Amazon at a glance

Shoppers on Amazon United States searched for Road Bike 2.0M times last year and spent an estimated $819K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $819K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+44.8%
Conversion, latest week
0.1%
Market size, estimated
$819Ka year
Peak month
June2.8× the quietest month
Top search term
road bike508K searches a year

02 · Price

A sale here is worth $348.60.

Listings sell for $348.60 on average, from $10.62 to $2670.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $348.60 that is $0 to $35K a year per listing.

Average price
$348.60above the $15 to $100 sweet spot
Price range
$10.62–$2670.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$35K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #549 within Bikes. It carries 1,079 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
36%
Out of stock, average day
15.9%
Average rank
#549in Bikes
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,079per listing
Listings tracked
132

04 · Newcomers

23 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
23Amazon's first-year sales bar
Average brand age
42 months

Products

Top Road Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

152

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

16%

Top 20: 40%

Open market

52%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Road Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Road Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • road bike508K/yr
  • gravel bike226K/yr
  • folding bike228K/yr
  • foldable bike155K/yr
  • beach cruiser bike for women123K/yr
  • beach cruiser bike131K/yr
  • folding bikes for adults97K/yr
  • foldable bike for adults71K/yr
  • beach cruiser65K/yr
  • womens cruiser bike36K/yr

Reviews and returns

What reviews say buyers love and hate about Road Bike

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
16%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“very cheap quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Road Bike questions

Answered from the same tracked data.