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Ring Game on a String

Maybe

Products sell for $22.11 on average, inside the sweet spot. But the top 5 products take 60% of clicks, so Ring Game on a String is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 8,101 Sports & Outdoors niches · +12 vs the category median of 47
Market size
$246K/yr264K searches / yr
90-day growth
+57.3%search demand this quarter
Competition
60%top-5 click share · 17 brands · 32 sellers

Flapen Score

Ring Game on a String against its category

The dotted line is the Sports & Outdoors average. Past it, Ring Game on a String is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Game on a String market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Game on a String 264K times last year and spent an estimated $246K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+57.3%
Conversion, latest week
4.2%
Market size, estimated
$246Ka year
Peak month
December5.9× the quietest month
Top search term
hook and ring game72K searches a year

02 · Price

A sale here is worth $22.11.

Listings sell for $22.11 on average, from $6.10 to $59.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $22.11 that is $6K to $11K a year per listing.

Average price
$22.11inside the $15 to $100 sweet spot
Price range
$6.10–$59.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Leisure Sports & Game Room. It carries 1,572 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Leisure Sports & Game Room
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,572per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ring Game on a String products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

32

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

29%

  • Brand 125%
  • Brand 221%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Ring Game on a String search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.9×

Search terms

Top Ring Game on a String search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hook and ring game72K/yr
  • ring game32K/yr
  • ring hook game27K/yr
  • hook and ring game outdoor14K/yr
  • hook game25K/yr
  • hooks game8K/yr
  • ring swing game10K/yr
  • ring and hook game10K/yr
  • hook game outdoor5K/yr
  • ring game on a string9K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Game on a String

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Assembly/Installation”
2.5%of orders come back
“I will say it is a pain to assemble”
A buyer, on “Assembly/Installation”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ring Game on a String questions

Answered from the same tracked data.