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Riding Crop

Fail

Demand is soft, at +1.0% this quarter, so Riding Crop is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$134K/yr212K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
58%top-5 click share · 13 brands · 20 sellers

Flapen Score

Riding Crop against its category

The dotted line is the Sports & Outdoors average. Past it, Riding Crop is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Riding Crop market on Amazon at a glance

Shoppers on Amazon United States searched for Riding Crop 212K times last year and spent an estimated $134K. The top 5 brands take 71% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
5.1%
Market size, estimated
$134Ka year
Peak month
May1.3× the quietest month
Top search term
riding crop104K searches a year

02 · Price

A sale here is worth $12.34.

Listings sell for $12.34 on average, from $6.59 to $21.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.34 that is $3K to $6K a year per listing.

Average price
$12.34under the $15 to $100 sweet spot
Price range
$6.59–$21.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #12 within Other Sports. It carries 971 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#12in Other Sports
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
971per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Riding Crop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

23%

  • Brand 132%
  • Brand 216%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Riding Crop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Riding Crop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • riding crop104K/yr
  • riding crop for adults bedroom33K/yr
  • horse crop22K/yr
  • riding crop for horses13K/yr
  • bdsm crop11K/yr
  • horse riding crop6K/yr
  • leather crop6K/yr
  • crop whip5K/yr
  • leather riding crop4K/yr
  • sex crop4K/yr

Reviews and returns

What reviews say buyers love and hate about Riding Crop

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Not well made”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Riding Crop questions

Answered from the same tracked data.