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Riddell Speedflex Chin Strap

Fail

The top 5 brands take 96% of clicks, so Riddell Speedflex Chin Strap is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$73K/yr98K searches / yr
90-day growth
+154.2%search demand this quarter
Competition
70%top-5 click share · 7 brands · 23 sellers

Flapen Score

Riddell Speedflex Chin Strap against its category

The dotted line is the Sports & Outdoors average. Past it, Riddell Speedflex Chin Strap is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Riddell Speedflex Chin Strap market on Amazon at a glance

Shoppers on Amazon United States searched for Riddell Speedflex Chin Strap 98K times last year and spent an estimated $73K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +154.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+154.2%
Conversion, latest week
2.3%
Market size, estimated
$73Ka year
Peak month
August12.9× the quietest month
Top search term
speedflex chinstrap29K searches a year

02 · Price

A sale here is worth $32.27.

Listings sell for $32.27 on average, from $10.21 to $56.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $32.27 that is $3K to $8K a year per listing.

Average price
$32.27inside the $15 to $100 sweet spot
Price range
$10.21–$56.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #13 within Football. It carries 518 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
76%
Out of stock, average day
6.7%
Average rank
#13in Football
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
518per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Riddell Speedflex Chin Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

23

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Brand 135%
  • Brand 231%
  • Brand 318%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Riddell Speedflex Chin Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 12.9×

Search terms

Top Riddell Speedflex Chin Strap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speedflex chinstrap29K/yr
  • riddell speedflex chin strap22K/yr
  • speed flex chinstrap16K/yr
  • speedflex chin strap7K/yr
  • riddell chin strap8K/yr
  • riddell chin strap football4K/yr
  • speed flex chin strap3K/yr
  • camlock chinstrap4K/yr
  • cam lock chin strap football5K/yr

Reviews and returns

What reviews say buyers love and hate about Riddell Speedflex Chin Strap

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
6.3%of orders come back
“The chin cup wasn't a good fit for my son”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Riddell Speedflex Chin Strap questions

Answered from the same tracked data.