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Ribbon Wand

Maybe

An estimated 1.5% of orders come back. But demand is soft, at -5.3% this quarter, so Ribbon Wand is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$310K/yr399K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
43%top-5 click share · 23 brands · 26 sellers

Flapen Score

Ribbon Wand against its category

The dotted line is the Sports & Outdoors average. Past it, Ribbon Wand is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ribbon Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Ribbon Wand 399K times last year and spent an estimated $310K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
6.8%
Market size, estimated
$310Ka year
Peak month
December1.7× the quietest month
Top search term
ribbon wands72K searches a year

02 · Price

A sale here is worth $11.42.

Listings sell for $11.42 on average, from $4.85 to $32.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $11.42 that is $6K to $9K a year per listing.

Average price
$11.42under the $15 to $100 sweet spot
Price range
$4.85–$32.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #268 within Other Sports. It carries 677 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#268in Other Sports
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
677per listing
Listings tracked
35

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ribbon Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

26

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

43%

Top 20: 86%

Open market

34%

  • Brand 119%
  • Brand 215%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Ribbon Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Ribbon Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ribbon wands72K/yr
  • dance ribbons44K/yr
  • dance ribbon29K/yr
  • ribbon wand27K/yr
  • ribbon dancer wand for kids26K/yr
  • ribbon wands for kids26K/yr
  • dance ribbons for kids26K/yr
  • ribbon dancer18K/yr
  • ribbon sticks14K/yr
  • gymnastics ribbon17K/yr

Reviews and returns

What reviews say buyers love and hate about Ribbon Wand

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Durability”
1.5%of orders come back
“breaks easily”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ribbon Wand questions

Answered from the same tracked data.