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Regulator Bag

Fail

Shoppers spend an estimated $40K a year here, so Regulator Bag is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$40K/yr31K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
60%top-5 click share · 13 brands · 36 sellers

Flapen Score

Regulator Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Regulator Bag is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regulator Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Regulator Bag 31K times last year and spent an estimated $40K. The top 5 brands take 79% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
3.4%
Market size, estimated
$40Ka year
Peak month
July1.7× the quietest month
Top search term
scuba regulator bag15K searches a year

02 · Price

A sale here is worth $38.60.

Listings sell for $38.60 on average, from $23.36 to $74.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.60 that is $0 to $4K a year per listing.

Average price
$38.60inside the $15 to $100 sweet spot
Price range
$23.36–$74.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #96 within Water Sports. It carries 86 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#96in Water Sports
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
86per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Regulator Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

36

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • Brand 132%
  • Brand 225%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 16%)

Demand

Regulator Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Regulator Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scuba regulator bag15K/yr
  • regulator bag12K/yr
  • regulator bag scuba diving4K/yr

Reviews and returns

What reviews say buyers love and hate about Regulator Bag

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Smaller than I expected”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Regulator Bag questions

Answered from the same tracked data.