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Reflex Sticks

Maybe

Products sell for $22.86 on average, inside the sweet spot. But demand is soft, at -23.0% this quarter, so Reflex Sticks is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$593K/yr725K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
63%top-5 click share · 17 brands · 36 sellers

Flapen Score

Reflex Sticks against its category

The dotted line is the Sports & Outdoors average. Past it, Reflex Sticks is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reflex Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Reflex Sticks 725K times last year and spent an estimated $593K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months
725K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
3.6%
Market size, estimated
$593Ka year
Peak month
December79.2× the quietest month
Top search term
hand eye coordination training62K searches a year

02 · Price

A sale here is worth $22.86.

Listings sell for $22.86 on average, from $9.91 to $44.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $22.86 that is $17K to $23K a year per listing.

Average price
$22.86inside the $15 to $100 sweet spot
Price range
$9.91–$44.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$17K–$23K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #207 within Speed & Agility Training. It carries 266 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#207in Speed & Agility Training
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
21

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Reflex Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

36

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

24%

  • Brand 143%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Reflex Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Holiday '25Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 79.2×

Search terms

Top Reflex Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand eye coordination training62K/yr
  • reflex game98K/yr
  • reaction time training64K/yr
  • reflex sticks95K/yr
  • reaction training27K/yr
  • hand eye coordination toys34K/yr
  • reflex26K/yr
  • reaction game24K/yr
  • reflex drop sticks26K/yr
  • hand speed challenge game25K/yr

Reviews and returns

What reviews say buyers love and hate about Reflex Sticks

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Durability”
2.7%of orders come back
“so durability could be an issue”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reflex Sticks questions

Answered from the same tracked data.