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Reflective Running Vest

Fail

Demand is soft, at -25.2% this quarter, so Reflective Running Vest is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$253K/yr486K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
51%top-5 click share · 20 brands · 30 sellers

Flapen Score

Reflective Running Vest against its category

The dotted line is the Sports & Outdoors average. Past it, Reflective Running Vest is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reflective Running Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Reflective Running Vest 486K times last year and spent an estimated $253K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
3.2%
Market size, estimated
$253Ka year
Peak month
December2.7× the quietest month
Top search term
reflective running vest192K searches a year

02 · Price

A sale here is worth $16.14.

Listings sell for $16.14 on average, from $6.89 to $62.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $16.14 that is $12K to $16K a year per listing.

Average price
$16.14inside the $15 to $100 sweet spot
Price range
$6.89–$62.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Accessories. It carries 3,565 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,565per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Reflective Running Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

30

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

30%

  • Brand 135%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Reflective Running Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Reflective Running Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reflective running vest192K/yr
  • reflective50K/yr
  • bike vest17K/yr
  • reflective gear34K/yr
  • reflective vest for biking8K/yr
  • reflective vest running23K/yr
  • reflective clothing16K/yr
  • running reflective vest25K/yr
  • running vest reflective13K/yr
  • bike vest for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Reflective Running Vest

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Fit small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reflective Running Vest questions

Answered from the same tracked data.