Referee Shirt

Shoppers searched for this 769K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months

769K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

2.6%

Market size, estimated

$287Ka year

Peak month

October5.3× the quietest month

Top search term

referee shirt361K searches a year

Listings sell for $14.57 on average, from $9.82 to $24.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $14.57 that is $7K to $11K a year per listing.

Average price

$14.57under the $15 to $100 sweet spot

Price range

$9.82–$24.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

5.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #17 within Coach & Referee Gear. It carries 725 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#17in Coach & Referee Gear

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

725per listing

Listings tracked

19

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months