Is referee shirt profitable to sell on Amazon United States?

The niche generates $287K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (38/100).

How competitive is the referee shirt niche?

10 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in referee shirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.5% — above our launch gate.

When does demand for referee shirt peak?

Demand peaks in Oct–Nov; the busiest month runs 5.3× the quietest.

What does it cost to enter the referee shirt niche?

Listings span $9.82–$24.72; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.

referee shirt

Skip it

High returns (5.5%) — this niche doesn't clear our bar today.

Avg price

Good$14.57

avg listing price — sweet spot $15–$100

Review moat

Good724.89

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.82–$24.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$287K

$287K/yr · 769K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, referee shirt is a $287K/yr Amazon United States market (769K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

referee shirt market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $291K–$364K; units × avg price
Conversion rate: 2.6%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 7.1%
Avg brand age: 51 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Murray Sporting Goods25%
Okxiri23%
allentian21%
obmwang13%
redgino7%
WooWee5%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 5.3×

Open Trend

Top referee shirt search terms

referee shirt361K/yr -0.4%2.0% conv.
ref shirt51K/yr +4.7%2.2% conv.
referee shirts26K/yr +31.9%1.4% conv.
referee costume127K/yr -6.8%0.5% conv.
referee jersey19K/yr +42.4%0.8% conv.
referee32K/yr +23.9%0.5% conv.
referee shirt men39K/yr -38.4%2.1% conv.
ref jersey12K/yr +6.4%2.4% conv.
ref shirts8K/yr +29.1%1.4% conv.
referee outfit7K/yr +63.7%0.3% conv.

All search terms

Top referee shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)

Okxiri$9.824.6★76 rev

Murray Sporting Goods Mens V-Neck Referee Shirt | Mens Official Short Sleeve Pro-Style V-Neck Officiating Halloween Costume (Large)

Murray Sporting Goods$12.914.6★2,216 rev

allentian Men Referee Shirt Official Black & White Stripe Referee/Umpire Jersey Pro-Style V-Neck Referee Uniform Basketball Football Soccer (XL)

allentian$12.924.6★1,127 rev

Murray Sporting Goods Mens Referee Shirt Collared | Official Mens Ref Shirt Jersey Short Sleeve - Football Halloween Costume (Large)

Murray Sporting Goods$14.794.6★2,377 rev

allentian Mens Referee Shirt - Official Black & White Stripe Referee/Umpire Jersey Pro-Style V-Neck Referee Uniform Basketball Football Soccer (L)

allentian$12.914.6★1,127 rev

Newest

by launch date

Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (XL)

Okxiri$13.8176 rev

6mo ago

Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)

Okxiri$9.8276 rev

6mo ago

Referee Shirt for Men & Women 4-Piece Ref Uniform Set with Zipper Collar Whistle Hat & Penally Flag for Football & Soccer (Large)

WooWee$19.5822 rev

8mo ago

obmwang Referee Shirt for Womens and Mens Stripe Umpire Jersey Referee Hat Yellow Penalty Flag and Whistle for Football Halloween Medium

obmwang$18.95106 rev

1y ago

5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween L

redgino$19.9180 rev

2y ago

What buyers say about referee shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Fits as expected”

Quality-Overall10%

“Good quality”

Comfort-Overall8%

“Super comfortable”

Material Quality7%

“The material is impressively silky, light, smooth, and breathable, without feeling flimsy”

Value For Money7%

“It was worth the money”

Weight Light6%

“The material is lightweight”

Advertised Vs Actual Product6%

“As pictured”

Soft Feel4%

“Soft”

Stretchability/Expandability/Elasticity2%

“The stretchy fabric has good give to it”

Ease Of Use2%

“It is a practical”

What buyers complain about

Size-Overall26%

“Runs a little small”

Quality-Overall7%

“Cheaply made”

Advertised Vs Actual Product6%

“Doesn't give all that is pictured”

Thickness5%

“yet thick material”

Material Quality5%

“I am just not a fan of the feeling of the fabric”

Thin3%

“The fabric is a little thin”

Stiffness1%

“I was worried it was going to be a stiff polyester”

Stitch/Finish/Polish1%

“Some of the stitching by the neckline was messed up”

Transparency1%

“is not very see through so that was a surprising plus”

Weight Heavy1%

“Heavier weight material then expected”

Top return reasons

Size-Overall70%

Material Quality5%

Length4%

Chest Fit4%

Advertised Vs Actual Product2%

Quality-Overall2%

Sleeve Fit2%

Value For Money2%

Thin1%

Arm Fit1%

Common questions

Is referee shirt profitable to sell on Amazon United States?: The niche generates $287K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (38/100).
How competitive is the referee shirt niche?: 10 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in referee shirt?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.5% — above our launch gate.
When does demand for referee shirt peak?: Demand peaks in Oct–Nov; the busiest month runs 5.3× the quietest.
What does it cost to enter the referee shirt niche?: Listings span $9.82–$24.72; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.