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Referee Costume Women

Fail

Shoppers spend an estimated $57K a year here, so Referee Costume Women is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$57K/yr236K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
32%top-5 click share · 24 brands · 28 sellers

Flapen Score

Referee Costume Women against its category

The dotted line is the Sports & Outdoors average. Past it, Referee Costume Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Referee Costume Women market on Amazon at a glance

Shoppers on Amazon United States searched for Referee Costume Women 236K times last year and spent an estimated $57K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
1.2%
Market size, estimated
$57Ka year
Peak month
October83.5× the quietest month
Top search term
referee costume women141K searches a year

02 · Price

A sale here is worth $19.82.

Listings sell for $19.82 on average, from $7.39 to $40.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.82 that is $0 to $2K a year per listing.

Average price
$19.82inside the $15 to $100 sweet spot
Price range
$7.39–$40.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #13,537 within Coach & Referee Gear. It carries 293 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#13,537in Coach & Referee Gear
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
293per listing
Listings tracked
57

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Referee Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

28

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

32%

Top 20: 69%

Open market

28%

  • Brand 118%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 68%

Demand

Referee Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 83.5×

Search terms

Top Referee Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • referee costume women141K/yr
  • sexy referee outfit for women25K/yr
  • referee outfit for women6K/yr
  • womens referee costume27K/yr
  • ref costume women12K/yr
  • women referee costume9K/yr
  • ladies referee costume4K/yr
  • sexy referee costume adult women12K/yr

Reviews and returns

What reviews say buyers love and hate about Referee Costume Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
7.5%of orders come back
“maybe a little big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Referee Costume Women questions

Answered from the same tracked data.