Is referee profitable to sell on Amazon United States?

The niche generates $11K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (33/100).

How competitive is the referee niche?

11 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in referee?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.6% — above our launch gate.

When does demand for referee peak?

Demand peaks in Oct–Nov; the busiest month runs 52.8× the quietest.

What does it cost to enter the referee niche?

Listings span $9.82–$31.51; the average listing price is $19.42 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.

referee

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Avg price

Great$19.42

avg listing price — sweet spot $15–$100

Review moat

Great460.12

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.82–$31.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 55K searches

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, referee is a $11K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

referee market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $29K–$39K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,844
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 20.9%
Avg brand age: 50 months
Avg seller age: 213 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

redgino23%
obmwang22%
WooWee18%
Geyoga15%
Okxiri8%
Murray Sporting Goods6%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 52.8×

Open Trend

Top referee search terms

referee outfit7K/yr +63.7%0.7% conv.
referee costume men23K/yr -26.7%1.5% conv.
mens referee costume8K/yr -48.0%2.7% conv.
football referee costume4K/yr -56.3%0.8% conv.
nfl referee costume5K/yr -70.1%0.0% conv.
ref costume men5K/yr -37.1%1.2% conv.
adult referee costume4K/yr -71.2%3.5% conv.

All search terms

Top referee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Referee Shirt for Men & Women 4-Piece Ref Uniform Set with Zipper Collar Whistle Hat & Penally Flag for Football & Soccer (Large)

WooWee$19.584.9★22 rev

5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween M

redgino$19.844.6★80 rev

Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)

Okxiri$9.824.6★76 rev

obmwang Referee Shirt for Womens and Mens Stripe Umpire Jersey Referee Hat Yellow Penalty Flag and Whistle for Football Halloween Medium

obmwang$18.954.6★106 rev

Geyoga 4 Pcs Referee Shirt Soccer Jersey for World Soccer Official Referee Costume Set Football Jersey Hat Whistle Lanyard(XL)

Geyoga$23.324.6★740 rev

Newest

by launch date

Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)

Okxiri$9.8276 rev

6mo ago

Referee Shirt for Men & Women 4-Piece Ref Uniform Set with Zipper Collar Whistle Hat & Penally Flag for Football & Soccer (Large)

WooWee$19.5822 rev

8mo ago

OYOANGLE Womens Sexy Referee Bodysuit Costume Striped Print Long Sleeve Tie Front Valentine Cosplay Lingerie Black and White X-Large

OYOANGLE$14.9912 rev

8mo ago

6 Pcs Women Referee Costume Set Referee Bodysuit Accessories Set for Womens Soccer Sport Halloween Costumes for Women(M)

Geyoga$31.517 rev

11mo ago

obmwang Referee Shirt for Womens and Mens Stripe Umpire Jersey Referee Hat Yellow Penalty Flag and Whistle for Football Halloween Medium

obmwang$18.95106 rev

1y ago

What buyers say about referee

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits as expected”

Quality-Overall13%

“Good quality”

Material Quality10%

“breathable material that keeps me comfortable even during intense games”

Comfort-Overall7%

“Super comfortable”

Weight Light6%

“The material is lightweight”

Value For Money6%

“It was worth the money”

Advertised Vs Actual Product4%

“Looks like advertised”

Soft Feel3%

“Soft”

Fun/Entertainment Experience2%

“Fun”

Ease Of Use2%

“It is a practical”

What buyers complain about

Size-Overall38%

“maybe a little big”

Quality-Overall5%

“Cheaply made”

Advertised Vs Actual Product5%

“Doesn't give all that is pictured”

Material Quality4%

“I am just not a fan of the feeling of the fabric”

Thickness4%

“yet thick material”

Measurement/Reading Accuracy3%

“Size not accurate”

Thin3%

“The fabric is a little thin”

Stiffness1%

“I was worried it was going to be a stiff polyester”

Stitch/Finish/Polish1%

“Some of the stitching by the neckline was messed up”

Transparency1%

“is not very see through so that was a surprising plus”

Top return reasons

Size-Overall74%

Material Quality5%

Length3%

Chest Fit3%

Advertised Vs Actual Product3%

Quality-Overall2%

Value For Money1%

Thin1%

Sleeve Fit1%

Shape/Style1%

Common questions

Is referee profitable to sell on Amazon United States?: The niche generates $11K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (33/100).
How competitive is the referee niche?: 11 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in referee?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.6% — above our launch gate.
When does demand for referee peak?: Demand peaks in Oct–Nov; the busiest month runs 52.8× the quietest.
What does it cost to enter the referee niche?: Listings span $9.82–$31.51; the average listing price is $19.42 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.