Referee

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

1.1%

Market size, estimated

$11Ka year

Peak month

October52.8× the quietest month

Top search term

referee outfit7K searches a year

Listings sell for $19.42 on average, from $9.82 to $31.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.42 that is $0 to $2K a year per listing.

Average price

$19.42inside the $15 to $100 sweet spot

Price range

$9.82–$31.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #1,844 within Coach & Referee Gear. It carries 460 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

20.9%

Average rank

#1,844in Coach & Referee Gear

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

460per listing

Listings tracked

26

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months