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red yankees hat

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 45Conversion 44Competition 42Returns 22Price range 80Avg price 95Brand share 13Review moat 36Quality gap 25

Avg price

Incredible$29.17

avg listing price — sweet spot $15–$100

Price range

Great$8.98–$41.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$180K

$180K/yr · 176K searches

Review moat

Okay2,907.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, red yankees hat is a $180K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

red yankees hat market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$146K–$175K
units × avg price
Conversion rate
3.5%
Avg BSR
#1,414
Page quality
0%
Prime
100%
Sponsored
38%
Out of stock
5.6%
Avg brand age
40 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

74

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

3%

  • 4747%
  • New Era31%
  • E BY ELIDAN9%
  • Amazon Essentials5%
  • Von Dutch2%
  • Tibllnay2%
  • Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Top red yankees hat search terms

  • red yankees hat47K/yr
  • red ny hat39K/yr
  • red new york yankees hat18K/yr
  • red yankees hat women12K/yr
  • red new york hat8K/yr
  • red ny yankees hat16K/yr
  • ny red hat7K/yr
  • ny hat red7K/yr
  • red yankee hat5K/yr
  • red ny hat women4K/yr
All search terms

Top red yankees hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$27K20%$36K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about red yankees hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fits good”

Quality-Overall20%

“The hat is solid quality”

Color17%

“bright colors”

Advertised Vs Actual Product6%

“As shown”

Shape/Style5%

“Cute and stylish”

Value For Money4%

“Great value”

Design-Overall3%

“The design is simple and stylish, making it easy to match with different outfits”

Comfort-Overall2%

“Comfortable”

Ease Of Use2%

“Easy to use”

Adjustability/Rotatability/Reclining2%

“Fits well and is adjustable”

What buyers complain about

Quality-Overall36%

“for the quality I feel overpriced”

Advertised Vs Actual Product8%

“Not as shown”

Ease Of Cleaning6%

“Dirty”

Strap/String Quality6%

“Adjustable strap failure”

Stitch/Finish/Polish6%

“Stitching was off”

Weight Light6%

“The picture looks lighter than what I received”

Color5%

“when I washed it the color dimed a little”

Value For Money4%

“A little spendy”

Durability3%

“Worked for about 5days”

Ease Of Use2%

“I had a difficult time wearing it at the first snap due to it still being tight”

Top return reasons

Size-Overall51%
Color16%
Value For Money6%
Material Quality5%
Advertised Vs Actual Product5%
Shape/Style4%
Product Condition3%
Quality-Overall2%
Length1%
Strength1%

Common questions

Is red yankees hat profitable to sell on Amazon United States?
The niche generates $180K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (39/100).
How competitive is the red yankees hat niche?
9 brands and 74 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in red yankees hat?
Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Ease Of Cleaning. The return rate is 6.0% — above our launch gate.
When does demand for red yankees hat peak?
Demand peaks in Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the red yankees hat niche?
Listings span $8.98–$41.46; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 2,908 reviews — the moat a new listing must climb.