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Red Yankees Hat

Fail

The top 5 brands take 95% of clicks, so Red Yankees Hat is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$180K/yr176K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
60%top-5 click share · 9 brands · 74 sellers

Flapen Score

Red Yankees Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Red Yankees Hat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Yankees Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Red Yankees Hat 176K times last year and spent an estimated $180K. The top 5 brands take 95% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
3.5%
Market size, estimated
$180Ka year
Peak month
October2.1× the quietest month
Top search term
red yankees hat47K searches a year

02 · Price

A sale here is worth $29.17.

Listings sell for $29.17 on average, from $8.98 to $41.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $29.17 that is $7K to $15K a year per listing.

Average price
$29.17inside the $15 to $100 sweet spot
Price range
$8.98–$41.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,414 within Clothing Accessories. It carries 2,908 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#1,414in Clothing Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,908per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Yankees Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

74

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

3%

  • Brand 147%
  • Brand 231%
  • Brand 39%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Red Yankees Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Red Yankees Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red yankees hat47K/yr
  • red ny hat39K/yr
  • red new york yankees hat18K/yr
  • red yankees hat women12K/yr
  • red new york hat8K/yr
  • red ny yankees hat16K/yr
  • ny red hat7K/yr
  • ny hat red7K/yr
  • red yankee hat5K/yr
  • red ny hat women4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Yankees Hat

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Quality-Overall”
6.0%of orders come back
“for the quality I feel overpriced”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Yankees Hat questions

Answered from the same tracked data.