Red Wristbands
FailShoppers spend an estimated $46K a year here, so Red Wristbands is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $46K/yr38K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 12 sellers
Flapen Score
Red Wristbands against its category
The dotted line is the Sports & Outdoors average. Past it, Red Wristbands is stronger. Inside it, weaker.
Market
The Red Wristbands market on Amazon at a glance
Shoppers on Amazon United States searched for Red Wristbands 38K times last year and spent an estimated $46K. The top 5 brands take 83% of clicks. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $46Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- red wristbands23K searches a year
02 · Price
A sale here is worth $10.13.
Listings sell for $10.13 on average, from $6.40 to $19.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.13 that is $3K to $5K a year per listing.
- Average price
- $10.13under the $15 to $100 sweet spot
- Price range
- $6.40–$19.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Clothing Accessories. It carries 4,280 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Clothing Accessories
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,280per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Red Wristbands products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- Brand 131%
- Brand 223%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 67%
- Open — no brand owns it (3 brands, 11%)
Demand
Red Wristbands search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.7×
Search terms
Top Red Wristbands search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red wristbands23K/yr
- red wrist bands6K/yr
- red wristbands for events4K/yr
- red wristband5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Wristbands
We read the reviews and the return reasons for every product selling here.
“Very easy to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Wristbands questions
Answered from the same tracked data.