Is red tumbler profitable to sell on Amazon United States?

The niche generates $371K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (37/100).

How competitive is the red tumbler niche?

6 brands and 53 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in red tumbler?

Top complaints mined from reviews: Leak-Proof, Weight Heavy, Quality-Overall. The return rate is 2.3%.

When does demand for red tumbler peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the red tumbler niche?

Listings span $6.11–$146.75; the average listing price is $36.07 (sweet spot $15–$100). The average incumbent carries 42,439 reviews — the moat a new listing must climb.

red tumbler

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$36.07

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$6.11–$146.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$371K

$371K/yr · 416K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

Review moat

Bad42,439.43

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, red tumbler is a $371K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

red tumbler market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $451K–$541K; units × avg price
Conversion rate: 2.5%
Avg BSR: #340
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

STANLEY75%
YETI15%
LUHOHI3%
RNFVJH3%
HYDROUP3%
BELYQLY2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top red tumbler search terms

red stanley cup168K/yr -13.4%3.5% conv.
red stanley55K/yr -1.6%2.7% conv.
red yeti36K/yr +4.5%2.6% conv.
stanley cup red30K/yr +3.1%2.5% conv.
yeti red14K/yr +34.1%1.3% conv.
stanley red20K/yr -6.9%1.6% conv.
red yeti tumbler11K/yr -18.4%4.0% conv.
yeti rescue red8K/yr +21.9%0.3% conv.
red tumbler with straw7K/yr +12.7%0.6% conv.
red tumblers6K/yr +23.0%0.3% conv.

All search terms

Top red tumbler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STANLEY$36.574.7★201,981 rev

STANLEY$32.344.7★71,105 rev

STANLEY$42.654.7★18,711 rev

STANLEY$29.794.7★201,981 rev

YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Rescue Red

YETI$34.844.8★146,917 rev

Newest

by launch date

YETI Rambler 35 oz Straw Mug 2.0 - Double-Wall Vacuum Insulation for Cold Beverages Dishwasher Safe Cupholder Compatible Reusable Straw Comfortable Grip Handle Travel Mug - Rescue Red

YETI$41.74106 rev

5mo ago

STANLEY$42.6518,711 rev

6mo ago

STANLEY$38.9318,711 rev

6mo ago

YETI Rambler 40 oz Travel Mug with Flip Straw Lid Stainless Steel Vacuum Insulated Leakproof Cup Holder Friendly Rescue Red

YETI$46.74534 rev

8mo ago

STANLEY$32.9518,711 rev

9mo ago

What buyers say about red tumbler

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality and came quickly”

Color13%

“the colors are vibrant”

Size-Overall8%

“Perfect size”

Value For Money8%

“Good value”

Durability7%

“Durable product”

Leak-Proof7%

“does not leak”

Ease Of Cleaning4%

“Easy to clean”

Gifting Purpose4%

“Great gift idea”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“easy to clean”

What buyers complain about

Leak-Proof23%

“it leaks”

Weight Heavy9%

“Little bulky”

Quality-Overall8%

“I am surprised this made it past quality control”

Value For Money8%

“they sure are expensive”

Size-Overall7%

“Doesnt fit”

Heating4%

“Ice does not stay cold and cold”

Color4%

“Poor color uniformity”

Temperature Retention3%

“Will not keep water cold for extended periods of time”

Product Condition3%

“Brand new and 1st time use”

Ease Of Use2%

“Its a little cumbersome”

Top return reasons

Size-Overall29%

Color28%

Value For Money9%

Scratch Resistance7%

Leak-Proof5%

Weight Heavy3%

Advertised Vs Actual Product3%

Ease Of Use3%

Product Condition2%

Functionality-Overall2%

Common questions

Is red tumbler profitable to sell on Amazon United States?: The niche generates $371K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (37/100).
How competitive is the red tumbler niche?: 6 brands and 53 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in red tumbler?: Top complaints mined from reviews: Leak-Proof, Weight Heavy, Quality-Overall. The return rate is 2.3%.
When does demand for red tumbler peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the red tumbler niche?: Listings span $6.11–$146.75; the average listing price is $36.07 (sweet spot $15–$100). The average incumbent carries 42,439 reviews — the moat a new listing must climb.