Red Tumbler

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months

416K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

2.5%

Market size, estimated

$371Ka year

Peak month

December3.9× the quietest month

Top search term

red stanley cup168K searches a year

Listings sell for $36.07 on average, from $6.11 to $146.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $36.07 that is $27K to $36K a year per listing.

Average price

$36.07inside the $15 to $100 sweet spot

Price range

$6.11–$146.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$27K–$36K

Returns

2.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Sports Water Bottles. It carries 42,439 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#340in Sports Water Bottles

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

42,439per listing

Listings tracked

23

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months