Red Dot Shield

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-22.1%

Conversion, latest week

1.1%

Market size, estimated

$327Ka year

Peak month

March1.5× the quietest month

Top search term

rmr optic25K searches a year

Listings sell for $126.25 on average, from $12.72 to $342.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $126.25 that is $0 to $13K a year per listing.

Average price

$126.25above the $15 to $100 sweet spot

Price range

$12.72–$342.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

5.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,620 within Airsoft. It carries 1,104 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

4.9%

Average rank

#1,620in Airsoft

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,104per listing

Listings tracked

40

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

55 months