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Red Bull Racing Formula 1

Fail

The top 5 brands take 100% of clicks, so Red Bull Racing Formula 1 is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$67K/yr344K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
40%top-5 click share · 3 brands · 47 sellers

Flapen Score

Red Bull Racing Formula 1 against its category

The dotted line is the Sports & Outdoors average. Past it, Red Bull Racing Formula 1 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Bull Racing Formula 1 market on Amazon at a glance

Shoppers on Amazon United States searched for Red Bull Racing Formula 1 344K times last year and spent an estimated $67K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
0.4%
Market size, estimated
$67Ka year
Peak month
December4.4× the quietest month
Top search term
redbull merch67K searches a year

02 · Price

A sale here is worth $51.55.

Listings sell for $51.55 on average, from $7.82 to $134.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $51.55 that is $0 to $5K a year per listing.

Average price
$51.55inside the $15 to $100 sweet spot
Price range
$7.82–$134.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #2,175 within T-Shirts. It carries 119 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
98%
Out of stock, average day
8.5%
Average rank
#2,175in T-Shirts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
119per listing
Listings tracked
42

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Red Bull Racing Formula 1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

0%

  • Brand 198%
  • Brand 21%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Red Bull Racing Formula 1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Red Bull Racing Formula 1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redbull merch67K/yr
  • red bull shirt31K/yr
  • red bull racing shirt30K/yr
  • redbull shirt22K/yr
  • red bull f1 shirt26K/yr
  • red bull t shirt14K/yr
  • redbull f1 shirt17K/yr
  • redbull racing shirt14K/yr
  • castore17K/yr
  • red bull accessories19K/yr

Reviews and returns

What reviews say buyers love and hate about Red Bull Racing Formula 1

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
53%of negative reviews mention “Size-Overall”
6.2%of orders come back
“The size is very confused for here in the US”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Bull Racing Formula 1 questions

Answered from the same tracked data.