Is reate knives profitable to sell on Amazon United States?

The niche generates $104K/yr across 90 tracked products. 4 of 31 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the reate knives niche?

43 brands and 49 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in reate knives?

Top complaints mined from reviews: Sharpness, Size-Overall, Quality-Overall. The return rate is 1.5%.

What does it cost to enter the reate knives niche?

Listings span $17.21–$200.24; the average listing price is $39.09 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.

reate knives

Worth a look

Shows a sweet-spot price point ($39.09 avg), but weak search conversion (0.8%) keeps it on the watch list.

Avg price

Incredible$39.09

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great288.5

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Okay$17.21–$200.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 322K searches

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, reate knives is a $104K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

reate knives market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $98K–$117K; units × avg price
Conversion rate: 0.8%
Avg BSR: #470
Page quality: 0%
Prime: 98%
Sponsored: 86%
Out of stock: 3.7%
Avg brand age: 46 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

68%

Top 20: 88%

Top-5 click share

23%

Top 20: 53%

Open market

30%

SDOKEDC52%
Poshland7%
CCFFCC4%
BIGCAT ROAR3%
ALVELY3%
Concept Knight2%

Demand

Weekly Amazon search volume, last 33 weeks — -3.7% search growth over the last 90 days.

Open Trend

Top reate knives search terms

sdokedc fixed blade knife48K/yr -6.1%0.2% conv.
sdokedc41K/yr +11.1%0.2% conv.
damascus41K/yr +15.8%0.1% conv.
damascus hunting knife32K/yr +1.8%0.3% conv.
dc53 fixed blade knife20K/yr -18.3%0.2% conv.
damascus steel23K/yr -17.3%0.3% conv.
dc53 knife15K/yr -9.7%0.2% conv.
sdokedc knives13K/yr +4.3%0.1% conv.
damascus fixed blade knife16K/yr +5.6%0.2% conv.
sdokedc knife8K/yr +27.0%0.2% conv.

All search terms

Top reate knives products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SDOKEDC DC53 Steel Fixed Blade Hunting Knife with Sheath - Tactical EDC Knife for Men Essential for Outdoor Survival Camping Hiking (White Stone Wash)

SDOKEDC$48.994.6★44 rev

SDOKEDC DC53 Steel Fixed Blade Hunting Knife with Sheath - Tactical EDC Knife for Men Essential for Outdoor Survival Camping Hiking (Black Stone Wash)

SDOKEDC$48.964.6★44 rev

SDOKEDC DC53 Steel Fixed Blade Knife With Sheath Micarta Handle Knives for EDC Outdoor Camping Survival Hunting (White/Black)

SDOKEDC$38.875.0★9 rev

SDOKEDC Knives DC53 Steel Tactical Fixed Blade Knife with kydex sheath for Men EDC Outdoor Camping Survival Hunting (Black+Micarta Handle)

SDOKEDC$25.264.8★9 rev

SDOKEDC DC53 Steel Scandi Grind Hunting Fixed Blade Knife With Sheath Micarta Handle Knives for EDC Outdoor Camping Survival Tactical Fishing knife (Black Stone Wash)

SDOKEDC$37.954.3★13 rev

Newest

by launch date

SDOKEDC Sharp14C28N Steel Fixed Blade Hunting Knife with Sheath - Tactical EDC Knife for Men Essential for Outdoor Survival Camping Hiking Fishing knife (Black blade+brown G10 handle)

SDOKEDC$38.444 rev

6mo ago

Mens Boxer Briefs with Novel Dog Pattern Bullet Separation Design Front Opening Pouch Breathable(3-Pack) (US Alpha 3X-Large Regular Regular Color 2: Dusty Purple + Silver Gray + Slate Blue)

KatarkmaisWANG$32.9827 rev

7mo ago

SDOKEDC Knives DC53 Steel Fixed Blade Hunting Knife with Sheath Tactical EDC Knife for Men Outdoor Survival Camping Hiking Fishing (White Stone Wash)

SDOKEDC$37.309 rev

8mo ago

CCFFCC FF108 DC53 Stonewashed Steel Fixed Blade KnifeDouble Color G10 Handle Full Tang Knife with Kydex Sheath for Outdoor Camping Hunting Working(Silver)

CCFFCC$25.7721 rev

8mo ago

SDOKEDC DC53 Steel Fixed Blade Hunting Knife with Sheath - Tactical EDC Knife for Men Essential for Outdoor Survival Camping Hiking (White Stone Wash)

SDOKEDC$48.9944 rev

9mo ago

What buyers say about reate knives

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness27%

“Great, sharp knife”

Quality-Overall17%

“Amazing quality”

Value For Money12%

“Worth every penny”

Design-Overall5%

“Well built”

Grip4%

“Grip good”

Size-Overall4%

“just the right size”

Ease Of Use2%

“easy to use”

Durability2%

“It's durable, reasonably priced, and easy to handle”

Strength2%

“sturdy”

Handle Quality2%

“nice handle too”

What buyers complain about

Sharpness9%

“Blade is dull”

Size-Overall8%

“A bit smaller than expected”

Quality-Overall7%

“Poor quality”

Rusts/Corrodes5%

“rusty all over”

Grip4%

“makes it a bit awkward to hold”

Advertised Vs Actual Product4%

“1 star for misleading description”

Weight Heavy3%

“It's a little heavy in the handle”

Durability2%

“will break if used for anything more than show”

Handle Quality2%

“Poor quality handle”

Value For Money2%

“hard to justify the price”

Top return reasons

Size-Overall25%

Advertised Vs Actual Product10%

Sharpness9%

Quality-Overall7%

Handle Quality5%

Defective Material/Parts4%

Rusts/Corrodes4%

Ease Of Use3%

Material Quality3%

Color3%

Common questions

Is reate knives profitable to sell on Amazon United States?: The niche generates $104K/yr across 90 tracked products. 4 of 31 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the reate knives niche?: 43 brands and 49 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in reate knives?: Top complaints mined from reviews: Sharpness, Size-Overall, Quality-Overall. The return rate is 1.5%.
What does it cost to enter the reate knives niche?: Listings span $17.21–$200.24; the average listing price is $39.09 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.