Is razor e90 profitable to sell on Amazon United States?

The niche generates $250K/yr across 75 tracked products. 23 of 25 products launched in the last 360 days are still selling. 90-day search growth is +53.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the razor e90 niche?

33 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in razor e90?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.8%.

When does demand for razor e90 peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the razor e90 niche?

Listings span $34.99–$270.36; the average listing price is $125.95 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.

razor e90

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+53.6%

90-day search growth — must beat 0% to launch

Avg price

Good$125.95

avg listing price — sweet spot $15–$100

Review moat

Good1,061.61

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Okay$250K

$250K/yr · 360K searches

Price range

Okay$34.99–$270.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, razor e90 is a $250K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

razor e90 market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $378K–$504K; units × avg price
Conversion rate: 0.5%
Avg BSR: #127
Page quality: 0%
Prime: 67%
Sponsored: 96%
Out of stock: 10.7%
Avg brand age: 35 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

26%

Top 20: 60%

Open market

53%

LINGTENG12%
WERHY11%
Gotrax7%
SIMATE6%
MAXSHOT6%
JBM5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +53.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top razor e90 search terms

patinetas elctricas para nios49K/yr +27.0%0.3% conv.
girls electric scooter46K/yr +53.2%1.1% conv.
electric scooter for kids ages 6-1242K/yr +57.4%0.8% conv.
electric scooter for kids ages 5-822K/yr +6.4%1.2% conv.
patineta elctrica para nias22K/yr +40.9%0.2% conv.
kids electric scooter age 5-826K/yr +42.2%1.2% conv.
electric scooter for girls20K/yr +82.0%0.6% conv.
motorized scooter for kids25K/yr +46.6%0.4% conv.
electric scooter kids 10-125K/yr +443.0%0.4% conv.
electric scooter kids 5-812K/yr +43.2%1.1% conv.

All search terms

Top razor e90 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LINGTENG Electric Scooter for Kids Age of 6-9 Kick-Start Boost Scooter with Adjustable Speed and Height Flash Wheel & Deck Lights

LINGTENG$77.554.2★2,212 rev

WERHY Foldable Kids Electric Scooter for Aged 6-10 350W Motor Max 12/16Miles Long Range 19 MPH Max Speed 8.5 Solid Tire Lightweight Foldable E-Scooter with Dual Braking Digital Display

WERHY$140.814.2★302 rev

JBM Adult & Youth Skating Protective Gear Set Skateboard Helmet Knee Pads and Elbow Pads with Wrist Guards Set for Inline Roller Skating Scootering Skateboarding

JBM$45.154.6★1,466 rev

Gotrax Electric Scooter for Kids 6-12 Max 3.75 Mile & 7.5Mph Thumb Control

Gotrax$102.814.4★7,310 rev

Electric Scooter for Kids Ages 614 Pink Electric Scooter 250W Motor Up to 10 Miles Range 9 MPH Lightweight Foldable Scooter for Girls

Riuiio$100.354.2★494 rev

Newest

by launch date

Electric Scooter for Kids Ages 614 Pink Electric Scooter 250W Motor Up to 10 Miles Range 9 MPH Lightweight Foldable Scooter for Girls

Riuiio$100.35494 rev

7mo ago

ECOROAD EK6 Kids Electric Scooter for 6-12 3/6/10mph Speeds for Ultimate Comfort Adjustable Height Electric Scooter 150W & Dual Brake Safety for Growing AdventurersRider:3.9-5.2 ftObsidian Black

ECOROAD$110.05288 rev

8mo ago

MAXSHOT Electric Scooter Adults & Big Kids Top Speed 9/16/19/22MPH 10/12/16/21/50Miles Range 6.5/8.5/14 Tires Folding Commuter Escooter with Dual Suspension for Commuting APP Control

MAXSHOT$90.68793 rev

9mo ago

Razor Power Core XLR90 -Electric Scooter for Ages 8+ Power Core High-Torque Hub Motor Up to 10 mph

Razor$135.0127 rev

10mo ago

WERHY Foldable Kids Electric Scooter for Aged 6-10 350W Motor Max 12/16Miles Long Range 19 MPH Max Speed 8.5 Solid Tire Lightweight Foldable E-Scooter with Dual Braking Digital Display

WERHY$140.81302 rev

11mo ago

What buyers say about razor e90

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The build quality is solid”

Fun/Entertainment Experience10%

“fun toy”

Value For Money7%

“Great deal”

Battery Life7%

“Good battery”

Ease Of Use6%

“Easy to carry”

Assembly/Installation5%

“Assembly is very easy”

Wheel Quality4%

“It's got really good wheels on it”

Strength4%

“Pretty sturdy”

Gifting Purpose4%

“Awesome gift”

Charging4%

“Easy to charge”

What buyers complain about

Durability24%

“breaks very easily”

Quality-Overall11%

“Inconsistent quality”

Functionality-Overall11%

“Did not work”

Battery Life10%

“Battery does not last long”

Charging5%

“then stopped charging”

Value For Money4%

“still expensive”

Size-Overall3%

“it is way too short”

Advertised Vs Actual Product2%

“Not as advertised”

Touch/Button Controls2%

“Push button was broken”

Defective Material/Parts2%

“Parts break easily”

Top return reasons

Size-Overall24%

Functionality-Overall18%

Defective Material/Parts11%

Advertised Vs Actual Product6%

Battery Life6%

Charging5%

Durability3%

Mechanism Issues3%

Value For Money3%

Product Condition2%

Common questions

Is razor e90 profitable to sell on Amazon United States?: The niche generates $250K/yr across 75 tracked products. 23 of 25 products launched in the last 360 days are still selling. 90-day search growth is +53.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the razor e90 niche?: 33 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in razor e90?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.8%.
When does demand for razor e90 peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the razor e90 niche?: Listings span $34.99–$270.36; the average listing price is $125.95 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.