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Rapid Rope

Fail

The top 5 brands take 100% of clicks, so Rapid Rope is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$45K/yr31K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
86%top-5 click share · 6 brands · 8 sellers

Flapen Score

Rapid Rope against its category

The dotted line is the Sports & Outdoors average. Past it, Rapid Rope is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rapid Rope market on Amazon at a glance

Shoppers on Amazon United States searched for Rapid Rope 31K times last year and spent an estimated $45K. The top 5 brands take 100% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
6.1%
Market size, estimated
$45Ka year
Peak month
February9.1× the quietest month
Top search term
rapid rope17K searches a year

02 · Price

A sale here is worth $23.82.

Listings sell for $23.82 on average, from $9.96 to $39.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $23.82 that is $2K to $6K a year per listing.

Average price
$23.82inside the $15 to $100 sweet spot
Price range
$9.96–$39.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #298 within Tactical & Personal Defense. It carries 1,081 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#298in Tactical & Personal Defense
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,081per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Rapid Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 211%
  • Brand 310%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Rapid Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 9.1×

Search terms

Top Rapid Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rapid rope17K/yr
  • rapid-rope4K/yr
  • rope in a can4K/yr
  • rapid rope 120 rope canister with refill1K/yr
  • utility rope in a can2K/yr
  • rapid rope utility rope3K/yr

Reviews and returns

What reviews say buyers love and hate about Rapid Rope

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
1.3%of orders come back
“it fades and breakes down pretty quickly from direct sunlight”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rapid Rope questions

Answered from the same tracked data.