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Rams Shirt

Fail

Demand is soft, at -75.2% this quarter, so Rams Shirt is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$79K/yr273K searches / yr
90-day growth
-75.2%search demand this quarter
Competition
33%top-5 click share · 28 brands · 24 sellers

Flapen Score

Rams Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Rams Shirt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rams Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Rams Shirt 273K times last year and spent an estimated $79K. The top 5 brands take 69% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-75.2%
Conversion, latest week
1.0%
Market size, estimated
$79Ka year
Top search term
la rams shirt43K searches a year

02 · Price

A sale here is worth $28.51.

Listings sell for $28.51 on average, from $9.65 to $129.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $28.51 that is $0 to $3K a year per listing.

Average price
$28.51inside the $15 to $100 sweet spot
Price range
$9.65–$129.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #18,552 within T-Shirts. It carries 1,396 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
81%
Out of stock, average day
25.2%
Average rank
#18,552in T-Shirts
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,396per listing
Listings tracked
64

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rams Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

24

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

33%

Top 20: 68%

Open market

28%

  • Brand 145%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Rams Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.2× · 9 of 12 months tracked

Search terms

Top Rams Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la rams shirt43K/yr
  • rams shirt53K/yr
  • los angeles rams shirt14K/yr
  • la rams womens apparel34K/yr
  • rams shirt for men10K/yr
  • rams t shirt6K/yr
  • rams shirt women48K/yr
  • rams tshirt8K/yr
  • rams jersey women14K/yr
  • la rams shirt women7K/yr

Reviews and returns

What reviews say buyers love and hate about Rams Shirt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Incorrect Sizes”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rams Shirt questions

Answered from the same tracked data.