Skip to content

Rams Coffee Mug

Fail

The top 5 brands take 100% of clicks, so Rams Coffee Mug is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$21K/yr22K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
44%top-5 click share · 5 brands · 10 sellers

Flapen Score

Rams Coffee Mug against its category

The dotted line is the Sports & Outdoors average. Past it, Rams Coffee Mug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rams Coffee Mug market on Amazon at a glance

Shoppers on Amazon United States searched for Rams Coffee Mug 22K times last year and spent an estimated $21K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
4.3%
Market size, estimated
$21Ka year
Top search term
rams cup6K searches a year

02 · Price

A sale here is worth $22.22.

Listings sell for $22.22 on average, from $14.72 to $30.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.22 that is $0 to $2K a year per listing.

Average price
$22.22inside the $15 to $100 sweet spot
Price range
$14.72–$30.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #574 within Home & Kitchen. It carries 832 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
19.3%
Average rank
#574in Home & Kitchen
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
832per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Rams Coffee Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 55%

Demand

Rams Coffee Mug search demand

Weekly searches over the year. Pick a range.

450350Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Rams Coffee Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rams cup6K/yr
  • la rams coffee mug6K/yr
  • rams mug4K/yr
  • rams coffee mug6K/yr

Reviews and returns

What reviews say buyers love and hate about Rams Coffee Mug

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
1.7%of orders come back
“Great quality”
A buyer, on “Quality-Overall”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Rams Coffee Mug questions

Answered from the same tracked data.