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Rams Blanket

Fail

Demand is soft, at -50.2% this quarter, so Rams Blanket is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$45K/yr29K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
79%top-5 click share · 6 brands · 7 sellers

Flapen Score

Rams Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Rams Blanket is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rams Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Rams Blanket 29K times last year and spent an estimated $45K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
4.4%
Market size, estimated
$45Ka year
Peak month
December23.3× the quietest month
Top search term
rams blanket16K searches a year

02 · Price

A sale here is worth $34.62.

Listings sell for $34.62 on average, from $19.59 to $49.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $34.62 that is $0 to $3K a year per listing.

Average price
$34.62inside the $15 to $100 sweet spot
Price range
$19.59–$49.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #352 within Home & Kitchen. It carries 651 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
30.5%
Average rank
#352in Home & Kitchen
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
651per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Rams Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 230%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 63%

Demand

Rams Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.3×

Search terms

Top Rams Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rams blanket16K/yr
  • la rams blanket9K/yr
  • rams blanket for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Rams Blanket

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Warmth”
100%of negative reviews mention “Color”
2.1%of orders come back
“the rams arent purple smh”
A buyer, on “Color”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rams Blanket questions

Answered from the same tracked data.