Rain Poncho Kids

Shoppers searched for this 986K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.

Searches, last 12 months

986K

Growth, 90 days vs prior 90

+48.6%

Conversion, latest week

5.6%

Market size, estimated

$640Ka year

Peak month

June1.8× the quietest month

Top search term

ponchos for kids155K searches a year

Listings sell for $11.60 on average, from $6.19 to $23.65. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $11.60 that is $23K to $29K a year per listing.

Average price

$11.60under the $15 to $100 sweet spot

Price range

$6.19–$23.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$23K–$29K

Returns

6.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Clothing. It carries 1,834 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#204in Clothing

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,834per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months