Rain Hat
MaybeThe top 5 brands take only 44% of clicks. But buyers convert on only 1.9% of searches, so Rain Hat is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 4762
- Market size
- $285K/yr808K searches / yr
- 90-day growth
- +48.6%search demand this quarter
- Competition
- 27%top-5 click share · 47 brands · 59 sellers
Flapen Score
Rain Hat against its category
The dotted line is the Sports & Outdoors average. Past it, Rain Hat is stronger. Inside it, weaker.
Market
The Rain Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Rain Hat 808K times last year and spent an estimated $285K. The top 5 brands take 44% of clicks. Demand peaks in Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.
- Searches, last 12 months
- 808K
- Growth, 90 days vs prior 90
- +48.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $285Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- rain hat163K searches a year
02 · Price
A sale here is worth $18.87.
Listings sell for $18.87 on average, from $4.54 to $76.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.87 that is $5K to $9K a year per listing.
- Average price
- $18.87inside the $15 to $100 sweet spot
- Price range
- $4.54–$76.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #2,436 within Accessories. It carries 1,842 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 97%
- Out of stock, average day
- 0.7%
- Average rank
- #2,436in Accessories
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,842per listing
- Listings tracked
- 78
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Rain Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black
- Price
- $8.81
- Rating
- 4.4/5
- Reviews
- 557
- Age
- 1y ago

AWHA Souwester Rain Hat Black/Unisex - Waterproof Cap with Wide Brim and Earflaps
- Price
- $24.51
- Rating
- 4.6/5
- Reviews
- 3,661
- Age
- 3y ago

NPQQUAN Sun Bucket Hats for Woman Men Lightweight Sun Hat Packable Foldable Waterproof Beach Hiking Hat (Black)
- Price
- $9.52
- Rating
- 4.3/5
- Reviews
- 477
- Age
- 1y ago

EINSKEY Mens Waterproof Sun Hat Outdoor Sun Protection Bucket Safari Cap For Safari Fishing Hunting Dark Gray One Size
- Price
- $13.26
- Rating
- 4.6/5
- Reviews
- 38,379
- Age
- 10y ago

AWHA Souwester Rain Hat Yellow/Unisex - Waterproof Cap with Wide Brim and Earflaps
- Price
- $24.54
- Rating
- 4.6/5
- Reviews
- 3,661
- Age
- 3y ago
Trending
estimated 90-day click momentum
Pink Waterproof Bucket Hat for Women and Men - UV Protection Beach Sun Hat Fishing Safari Boonie Hat Rain Hat Adjustable Packable
- Price
- $14.70
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 3y ago

Varpepe Performance Snapback Hats for Men Women Flat Bill Brim Cap Golf Running Workout
- Price
- $19.36
- Rating
- 4.3/5
- Reviews
- 277
- Age
- 1y ago

Durio Waterproof Bucket Hats for Woman UPF 50+ Sun Hat Black
- Price
- $11.87
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 2y ago

PFFY Waterproof Bucket Hat Rain Quick Dry Hats for Men Women Packable Sun Hat for Fishing Hiking Outdoors Solid Black
- Price
- $9.22
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago

Waterproof Bucket Rain Hat for Women Wide Brim Summer UPF50+ Cowboy Sun Hat Men Foldable Soft Floppy Beach Hat Beige
- Price
- $15.32
- Rating
- 4.4/5
- Reviews
- 832
- Age
- 3y ago
Newest
by launch date
PFFY Waterproof Bucket Hat Rain Quick Dry Hats for Men Women Packable Sun Hat for Fishing Hiking Outdoors Solid Black
- Price
- $9.22
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago

Comhats Rain Hat for Women Waterproof Wide Brim Sun Hats for Ladies SPF 50+ Summer Fishing Bucket Hats Beach Foldable Black Medium
- Price
- $24.07
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago

PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black
- Price
- $8.81
- Rating
- 4.4/5
- Reviews
- 557
- Age
- 1y ago

Varpepe Performance Snapback Hats for Men Women Flat Bill Brim Cap Golf Running Workout
- Price
- $19.36
- Rating
- 4.3/5
- Reviews
- 277
- Age
- 1y ago

NPQQUAN Sun Bucket Hats for Woman Men Lightweight Sun Hat Packable Foldable Waterproof Beach Hiking Hat (Black)
- Price
- $9.52
- Rating
- 4.3/5
- Reviews
- 477
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
47 rising
Sellers
59
Est. top-5 brand share
44%
Top 20: 83%
Est. top-5 click share
27%
Top 20: 60%
Open market
50%
- AWHA12%
- SHINCHIC11%
- PFFY10%
- Durio7%
- NPQQUAN5%
- Malaxlx5%
Demand
Rain Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.0×
Search terms
Top Rain Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rain hat163K/yr
- waterproof hat99K/yr
- rain hats for women110K/yr
- waterproof hats for men65K/yr
- waterproof hats for women49K/yr
- rain hat for women waterproof55K/yr
- rain hats for men48K/yr
- waterproof bucket hat23K/yr
- rain hats26K/yr
- womens rain hat28K/yr
Reviews and returns
What reviews say buyers love and hate about Rain Hat
We read the reviews and the return reasons for every product selling here.
“Size is too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rain Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









