raiders wallet
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.28avg listing price — sweet spot $15–$100
Price range
Great$7.90–$117.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 6% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,183.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, raiders wallet is a $18K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
raiders wallet market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $28K–$35K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 1.9%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 81%
- Out of stock
- 3.2%
- Avg brand age
- 47 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
20
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
12%
- Rico Industries29%
- Siskiyou18%
- Littlearth14%
- RUNBOX10%
- Team Sports America9%
- The Ridge8%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.2×
Top raiders wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Littlearth NFL Las Vegas Raiders Bi-Fold Wallet Team Color 4 x 5 x 1
Littlearth$16.144.7★3,041 rev
RUNBOX Wallet for Men -Slim RFID Leather Mens Bifold Wallets 2 ID Window With Gift Box Mens Accessories
RUNBOX$17.374.6★21,463 rev
NFL Siskiyou Sports Mens Las Vegas Raiders Embossed Leather Tri-fold Wallet One Size Black
Siskiyou$27.084.7★3,873 rev
Rico Industries Laser Engraved Billfold Wallet Oakland Raiders Black
Rico Industries$24.784.6★7,487 rev
The Ridge NFL Wallet - Las Vegas Raiders - Slim Wallet Card Holder Carry up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip
The Ridge$104.134.6★3,106 rev
Newest
by launch date
GNDR Wallet For Men Bifold Black RFID Blocking Slim Faux Leather Wallets Card Holder Front Pocket Minimalist Men Accessories With Gift Box
GNDR$8.68313 rev
VATAN Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot With Gift Box (Carbon Fiber Black)
VATAN$9.491,028 rev
GNDR Wallet For Men RFID Blocking Black Wallets Bifold Faux Leather Card Holder Front Pocket Mens Accessories With Gift Box
GNDR$7.90557 rev
Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
KIKVES$29.182,276 rev
DK86 USA Flag Trifold Wallets for Men American Flag Wallet Full Grain Leather with Hand Burnished Tri-Fold Wallet RFID Blocking
DK86$29.51841 rev
Trending
90-day click momentum
Littlearth unisex-adult NFL New England Patriots Pebble Bi-Fold Wallet Team Color 5 x 4 x 1
Littlearth$22.474.6★
Lenvoten Upgraded Hinged Minimalist Wallet for Men | Slim Metal RFID Blocking Wallet | Credit Card Holder & Money Clip Holds 20 Cards | Premium Scratch-Resistant Finish | Ideal Gift for Men
Lenvoten$20.874.4★
Stealth Mode Trifold Wallet for Men RFID Blocking Genuine Napa Leather Extra Capacity Mens Wallet 11 Card Slots 3 ID Windows Flip Out ID Holder Large Tri Fold Leather Wallet for Men - Gift Ready
Stealth Mode$36.424.6★
DK86 USA Flag Trifold Wallets for Men American Flag Wallet Full Grain Leather with Hand Burnished Tri-Fold Wallet RFID Blocking
DK86$29.514.6★
Ridge Wallet - Las Vegas Raiders - Carbon Fiber 3k
The Ridge$117.344.6★
What buyers say about raiders wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality wallet”
“Many many pockets”
“Great deal”
“As described”
“Fits all his cars”
“Plenty of room”
“Its durable and will last long”
“Very well built”
“Ease of use”
“Excellent material and comfortable”
What buyers complain about
“Too small”
“too thick”
“The item is not very durable”
“This looked cheaply made”
“Hard to use”
“its too heavy”
“poor construction inferior leather”
“Not slim like advertised”
“Definitely not as pictured”
“A little large in the pocket”
Top return reasons
Common questions
- Is raiders wallet profitable to sell on Amazon United States?
- The niche generates $18K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the raiders wallet niche?
- 15 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in raiders wallet?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 3.7%.
- When does demand for raiders wallet peak?
- Demand peaks in Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the raiders wallet niche?
- Listings span $7.90–$117.34; the average listing price is $28.28 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.