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Raiders Wallet

Fail

Shoppers spend an estimated $18K a year here, so Raiders Wallet is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$18K/yr32K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
44%top-5 click share · 15 brands · 20 sellers

Flapen Score

Raiders Wallet against its category

The dotted line is the Sports & Outdoors average. Past it, Raiders Wallet is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raiders Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Raiders Wallet 32K times last year and spent an estimated $18K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
1.9%
Market size, estimated
$18Ka year
Peak month
December5.2× the quietest month
Top search term
raiders wallet21K searches a year

02 · Price

A sale here is worth $28.28.

Listings sell for $28.28 on average, from $7.90 to $117.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.

Average price
$28.28inside the $15 to $100 sweet spot
Price range
$7.90–$117.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #99 within Bags, Packs & Accessories. It carries 3,184 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
91%
Out of stock, average day
3.2%
Average rank
#99in Bags, Packs & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,184per listing
Listings tracked
32

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Raiders Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

12%

  • Brand 129%
  • Brand 218%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (9 brands, 12%)

Demand

Raiders Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.2×

Reviews and returns

What reviews say buyers love and hate about Raiders Wallet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Raiders Wallet questions

Answered from the same tracked data.