Is raiders wallet profitable to sell on Amazon United States?

The niche generates $18K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (41/100).

How competitive is the raiders wallet niche?

15 brands and 20 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in raiders wallet?

Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 3.7%.

When does demand for raiders wallet peak?

Demand peaks in Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the raiders wallet niche?

Listings span $7.90–$117.34; the average listing price is $28.28 (sweet spot $15–$100). The average incumbent carries 3,184 reviews — the moat a new listing must climb.

Raiders Wallet

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$28.28

avg listing price — sweet spot $15–$100

Price range

Great$7.90–$117.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,183.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 32K searches

Is raiders wallet profitable on Amazon?

According to Flapen's Amazon United States niche tracking, raiders wallet is a $18K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

raiders wallet market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $28K–$35K; units × avg price
Conversion rate: 1.9%
Avg BSR: #99
Page quality: 0%
Prime: 91%
Sponsored: 81%
Out of stock: 3.2%
Avg brand age: 47 months
Avg seller age: 190 days

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

12%

Rico Industries29%
Siskiyou18%
Littlearth14%
RUNBOX10%
Team Sports America9%
The Ridge8%
Open — no brand owns it (9 brands, 12%)

raiders wallet demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 5.2×

Open Trend

Top raiders wallet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Littlearth NFL Las Vegas Raiders Bi-Fold Wallet Team Color 4 x 5 x 1

Littlearth$16.144.7★3,041 rev

RUNBOX Wallet for Men -Slim RFID Leather Mens Bifold Wallets 2 ID Window With Gift Box Mens Accessories

RUNBOX$17.374.6★21,463 rev

NFL Siskiyou Sports Mens Las Vegas Raiders Embossed Leather Tri-fold Wallet One Size Black

Siskiyou$27.084.7★3,873 rev

Rico Industries Laser Engraved Billfold Wallet Oakland Raiders Black

Rico Industries$24.784.6★7,487 rev

The Ridge NFL Wallet - Las Vegas Raiders - Slim Wallet Card Holder Carry up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip

The Ridge$104.134.6★3,106 rev

Newest

by launch date

GNDR Wallet For Men Bifold Black RFID Blocking Slim Faux Leather Wallets Card Holder Front Pocket Minimalist Men Accessories With Gift Box

GNDR$8.68313 rev

9mo ago

Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber

KIKVES$29.182,276 rev

1y ago

Ridge Wallet - Las Vegas Raiders - Carbon Fiber 3k

The Ridge$117.343,106 rev

1y ago

The Ridge NFL Wallet - Las Vegas Raiders - Slim Wallet Card Holder Carry up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip

The Ridge$104.133,106 rev

2y ago

Team Sports America NFL LAS VEGAS RAIDERS Front Pocket Slim Wallet for Men | Minimalist Leather RFID Blocking Bifold Card Holder with Money Clip | Officially Licensed Stamped Logo

Team Sports America$21.8477 rev

3y ago

What reviews say buyers love and hate about raiders wallet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great quality wallet”

Pockets/Compartments11%

“Many many pockets”

Value For Money9%

“Great deal”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“Fits all his cars”

Storage Capacity5%

“Plenty of room”

Durability5%

“Its durable and will last long”

Design-Overall4%

“Very well built”

Ease Of Use3%

“Ease of use”

Material Quality3%

“Excellent material and comfortable”

What buyers complain about

Size-Overall14%

“Too small”

Thickness12%

“too thick”

Durability10%

“The item is not very durable”

Quality-Overall6%

“This looked cheaply made”

Ease Of Use6%

“Hard to use”

Weight Heavy4%

“its too heavy”

Leather Quality4%

“poor construction inferior leather”

Thin3%

“Not slim like advertised”

Advertised Vs Actual Product3%

“Definitely not as pictured”

Pockets/Compartments2%

“A little large in the pocket”

Top return reasons

Size-Overall42%

Weight Heavy7%

Advertised Vs Actual Product6%

Pockets/Compartments5%

Functionality-Overall4%

Quality-Overall4%

Shape/Style4%

Width3%