Raiders Cooler
FailShoppers spend an estimated $11K a year here, so Raiders Cooler is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $11K/yr35K searches / yr
- 90-day growth
- +22.0%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 12 sellers
Flapen Score
Raiders Cooler against its category
The dotted line is the Sports & Outdoors average. Past it, Raiders Cooler is stronger. Inside it, weaker.
Market
The Raiders Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for Raiders Cooler 35K times last year and spent an estimated $11K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +22.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $11Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- raiders lunch bag10K searches a year
02 · Price
A sale here is worth $35.33.
Listings sell for $35.33 on average, from $16.99 to $90.63. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.33 that is $0 to $4K a year per listing.
- Average price
- $35.33inside the $15 to $100 sweet spot
- Price range
- $16.99–$90.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #226 within Home & Kitchen. It carries 732 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 87%
- Out of stock, average day
- 24.1%
- Average rank
- #226in Home & Kitchen
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 732per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Raiders Cooler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
3%
- Brand 147%
- Brand 235%
- Brand 311%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (2 brands, 3%)
Demand
Raiders Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.7×
Search terms
Top Raiders Cooler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- raiders lunch bag10K/yr
- raiders cooler8K/yr
- raiders lunch bag for men5K/yr
- raiders lunch box5K/yr
- raiders lunch box for men8K/yr
Reviews and returns
What reviews say buyers love and hate about Raiders Cooler
We read the reviews and the return reasons for every product selling here.
“Its not enough size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raiders Cooler questions
Answered from the same tracked data.









