Is raiders blanket profitable to sell on Amazon United States?

The niche generates $66K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (41/100).

How competitive is the raiders blanket niche?

14 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in raiders blanket?

Top complaints mined from reviews: Thickness, Quality-Overall, Weight Heavy. The return rate is 1.0%.

When does demand for raiders blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 14.7× the quietest.

What does it cost to enter the raiders blanket niche?

Listings span $17.75–$101.73; the average listing price is $34.36 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.

Raiders Blanket

Skip it

Soft demand (-19.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$34.36

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$17.75–$101.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,425.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$66K

$66K/yr · 106K searches

Growth

Bad-19.8%

90-day search growth — must beat 0% to launch

Is raiders blanket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, raiders blanket is a $66K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

raiders blanket market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $103K–$137K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,895
Page quality: 0%
Prime: 75%
Sponsored: 46%
Out of stock: 17.3%
Avg brand age: 39 months
Avg seller age: 202 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

15%

Northwest34%
Proformance Home16%
BTHRRW13%
FOCO12%
Pegasus Sports LLC8%
Striped hgdn3%
Open — no brand owns it (8 brands, 15%)

raiders blanket demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 14.7×

Open Trend

Top raiders blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

raiders blanket72K/yr -30.0%1.9% conv.
raiders blanket for men12K/yr -1.1%2.2% conv.
raiders throw blanket9K/yr +21.1%2.4% conv.
raider blanket9K/yr -26.1%2.8% conv.
raiders blankets and throws5K/yr +31.4%2.6% conv.

All search terms

Top raiders blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Northwest Company NFL Las Vegas Raiders Officially Licensed NFL Singular Fleece Throw Blanket 50 x 60 Black

Northwest$22.184.4★149 rev

BTHRRW Football Throw Blanket Football Team Color 60x50 Fan Gifts for Men Women Sport Blanket Sofa Bed Couch Living Room.

BTHRRW$17.754.7★207 rev

Proformance Home Officially Licensed NFL Las Vegas Raiders Splash Corral Fleece Blanket

Proformance Home$37.894.7★141 rev

Pegasus Sports Vintage Arch Block Logo Flannel Ultra Soft Blanket (LV Raiders)

Pegasus Sports LLC$24.124.4★28 rev

Proformance Home Officially Licensed NFL Las Vegas Raiders Vertical Plaid Sherpa Flannel Fleece Blanket 60 x 70 (NFLBLVPL-6RDR)

Proformance Home$38.194.8★68 rev

Newest

by launch date

Auxddn Football Blanket Gifts for Men Boys Football Lovers Gift Fans Sports Gear 60x50 Throws Blankets Merch Presents for Birthday Game Day Fathers Day

Auxddn$20.989 rev

5mo ago

ArfuDes Custom City Name & Team Number Football Blanket for Men Women Kids for Football Lovers Personalized Las Vegas Blanket for Football Fans Merch for Sofa Bed Bedroom Living Room

ArfuDes$28.619 rev

5mo ago

Allenjoy Las Vegas American Football Black Edge Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Fans Boys Teens Son Washable

Allenjoy$24.390 rev

7mo ago

Logo Brands Pro Football Classic Fleece Throw Blanket - 50 x 60 (Las Vegas - Raiders)

Logo Brands$20.6046 rev

11mo ago

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Silver

Generic$24.78359 rev

1y ago

What reviews say buyers love and hate about raiders blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth19%

“My husband loved this blanket, its warm, great sofa blanket”

Soft Feel17%

“Smooth softness”

Size-Overall14%

“Fit perfectly on the recliner and very warm and comfy”

Quality-Overall9%

“Good quality towel”

Color9%

“Bought this for my husband cause he's a raider's fan and he loves the look and the color”

Gifting Purpose8%

“gift purchase the recipient loves this item”

Comfort-Overall6%

“comfortable”

Thickness4%

“its not too thick”

Value For Money4%

“it is and that is awesome for the price it was worth it and it's perfect it made an awesome Christmas gift”

Weight Light2%

“I also love that it feels lightweight”

What buyers complain about

Thickness34%

“Thick”

Quality-Overall22%

“DOESNT LOOK LKKE”

Weight Heavy8%

“Was not expecting it to be a weighted blanket”

Advertised Vs Actual Product6%

“Looks nothing like picture”

Top return reasons

Size-Overall21%

Defective Material/Parts19%

Thin15%

Material Quality12%

Value For Money9%

Advertised Vs Actual Product7%

Quality-Overall5%

Gifting Purpose4%

Color Fading/Discoloration4%

Thickness2%

Common raiders blanket questions

Is raiders blanket profitable to sell on Amazon United States?: The niche generates $66K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (41/100).
How competitive is the raiders blanket niche?: 14 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in raiders blanket?: Top complaints mined from reviews: Thickness, Quality-Overall, Weight Heavy. The return rate is 1.0%.
When does demand for raiders blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 14.7× the quietest.
What does it cost to enter the raiders blanket niche?: Listings span $17.75–$101.73; the average listing price is $34.36 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.