Raiders Beanie
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.94avg listing price — sweet spot $15–$100
Price range
Good$6.25–$35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,672.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 67K searches
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
Is raiders beanie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, raiders beanie is a $31K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
raiders beanie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $28K–$38K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #2,141
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 62%
- Out of stock
- 38.6%
- Avg brand age
- 46 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
67
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
45%
Top 20: 86%
Open market
26%
- New Era34%
- FOCO12%
- Ultra Game10%
- Carhartt7%
- Generic7%
- Nike4%
raiders beanie demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 34.1×
Top raiders beanie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- raiders beanie41K/yr
- raiders skull cap4K/yr
- raiders beanie for men16K/yr
- raider beanie6K/yr
Top raiders beanie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Las Vegas Raiders)
New Era$35.684.8★759 rev
New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Las Vegas Raiders)
New Era$30.254.7★1,181 rev
FOCO Las Vegas Raiders NFL Basic Primary Logo Beanie - Black
FOCO$23.474.7★1,109 rev
Ultra Game Adults NFL Official Super Soft Winter Beanie Knit Hat with Warm Touch Screen Gloves Las Vegas Raiders Pink One Size
Ultra Game$25.944.6★375 rev
Carhartt Mens Knit Cuffed Beanie Hat Black One Size US
Carhartt$20.024.8★150,763 rev
Newest
by launch date
Make The Raiders Great Again Skull Cap Winter Soft Warm Slouchy Beanie Hat Cuffed Knit Hats for Men Women Black
Generic$12.980 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$15.2119 rev
Make The Raiders Great Again Beanie Men Slouchy Knit Skull Cap Warm Hats Guys Women Winter Hat Cuffed Caps Black
Generic$15.820 rev
FOCO Las Vegas Raiders NFL Primary Logo Waffle Beanie - Black
FOCO$27.6043 rev
Miodoem City Beanie Knit Hat with Pom Winter Cuffed Cap Sport Fans Gift for Men Women
Miodoem$10.18110 rev
Trending
90-day click momentum
45LOOKUP CEED Fashion Autumn Winter Warm Beanie Hats Embroidery Cotton Caps Men Women Knitted Hip Hop Hats (US Alpha One Size Black1)
45°LOOKUP CEED$13.214.7★
THINDUST 3-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner
THINDUST$15.214.4★
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$15.214.6★
New Era Mens Black Las Vegas Raiders Main Cuffed Knit Hat with Pom
New Era$28.094.5★
Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size White)
Battle$17.754.7★
What reviews say buyers love and hate about raiders beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“not too tight”
“Product satisfactory”
“Extremely comfortable”
“As advertised”
“Looks good, great value for money”
“soft material”
“The inside is super soft”
“the color is nice”
“very breathable,”
What buyers complain about
“Too big”
“Could have been cheaper”
“Cheap”
“Very uncomfortable”
“The hat is a bit too thick to slouch”
“I wanted the grey one”
“too long”
“It is not the material you get wet”
“does not feel hot”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
Top return reasons
Common raiders beanie questions
- Is raiders beanie profitable to sell on Amazon United States?
- The niche generates $31K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the raiders beanie niche?
- 25 brands and 67 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in raiders beanie?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.4%.
- When does demand for raiders beanie peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 34.1× the quietest.
- What does it cost to enter the raiders beanie niche?
- Listings span $6.25–$35.68; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 5,673 reviews — the moat a new listing must climb.