Putter
MaybeShoppers spend an estimated $2.9M a year here. But buyers convert on only 0.8% of searches, so Putter is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 4761
- Market size
- $2.9M/yr3.1M searches / yr
- 90-day growth
- +47.5%search demand this quarter
- Competition
- 36%top-5 click share · 20 brands · 55 sellers
Flapen Score
Putter against its category
The dotted line is the Sports & Outdoors average. Past it, Putter is stronger. Inside it, weaker.
Market
The Putter market on Amazon at a glance
Shoppers on Amazon United States searched for Putter 3.1M times last year and spent an estimated $2.9M. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- +47.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $2.9Ma year
- Peak month
- July2.6× the quietest month
- Top search term
- putter888K searches a year
02 · Price
A sale here is worth $117.79.
Listings sell for $117.79 on average, from $7.00 to $447.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $117.79 that is $29K to $59K a year per listing.
- Average price
- $117.79above the $15 to $100 sweet spot
- Price range
- $7.00–$447.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $29K–$59K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #50 within Golf Clubs. It carries 391 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 5.0%
- Average rank
- #50in Golf Clubs
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 391per listing
- Listings tracked
- 48
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Putter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GoSports Classic Golf Putter - Tour Blade Design with Premium Grip and Milled Face - Right Handed 35 Inch
- Price
- $37.26
- Rating
- 4.6/5
- Reviews
- 1,734
- Age
- 4y ago

GoSports Classic Golf Putter Choose Between 2 Way or Blade Putter - 35 Length with Premium Grip
- Price
- $24.85
- Rating
- 4.6/5
- Reviews
- 1,734
- Age
- 3y ago

PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Silver
- Price
- $141.77
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed with High Forgiveness and Low Deviation Straight Line Putting Square to Square Putter with Ball Retrieval Feature
- Price
- $293.28
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Cleveland Golf HB Soft 2 Putter (Model 11) Silver 35 Center Shafted - Oversized Grip Right Hand
- Price
- $147.02
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 2y ago
Trending
estimated 90-day click momentum
PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Green
- Price
- $141.96
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Black
- Price
- $147.21
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Silver
- Price
- $141.77
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

PGM 33 Golf Putters for Women Right Handed with Headcover Alignment Aid High Moi Mallet Putter Golf Club for Straighter Putts Silver Pink
- Price
- $104.35
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago

WILSON Golf Profile Platinum Package Set Mens Right Handed Tall Carry
- Price
- $447.80
- Rating
- 4.3/5
- Reviews
- 1,008
- Age
- 6y ago
Newest
by launch date
PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Silver
- Price
- $141.77
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Green
- Price
- $141.96
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed Black
- Price
- $147.21
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

Wilson Infinite Zero Torque The 606- Right Hand 35
- Price
- $194.53
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 4mo ago

PGM 34 Zero Torque Putter Golf Club for Men and Women Right Handed with High Forgiveness and Low Deviation Straight Line Putting Square to Square Putter with Ball Retrieval Feature
- Price
- $293.28
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
55
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 74%
Open market
22%
- PGM30%
- GoSports21%
- WILSON10%
- Ray Cook7%
- Cleveland Golf6%
- TaylorMade5%
Demand
Putter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×
Search terms
Top Putter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- putter888K/yr
- golf putter449K/yr
- odyssey putter220K/yr
- putters for men right handed162K/yr
- golf putters188K/yr
- putters164K/yr
- mallet putter142K/yr
- zero torque putter105K/yr
- golf putters for men146K/yr
- lab putter130K/yr
Reviews and returns
What reviews say buyers love and hate about Putter
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Putter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









