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Putnen Under Desk Elliptical Machine for Home

Fail

The top 5 products take 100% of clicks, so Putnen Under Desk Elliptical Machine for Home is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$110K/yr18K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Putnen Under Desk Elliptical Machine for Home against its category

The dotted line is the Sports & Outdoors average. Past it, Putnen Under Desk Elliptical Machine for Home is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Putnen Under Desk Elliptical Machine for Home market on Amazon at a glance

Shoppers on Amazon United States searched for Putnen Under Desk Elliptical Machine for Home 18K times last year and spent an estimated $110K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.9%
Market size, estimated
$110Ka year
Top search term
putnen under desk elliptical machine for home10K searches a year

02 · Price

A sale here is worth $78.93.

Listings sell for $78.93 on average, from $33.02 to $105.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 500 to 750 of them. At $78.93 that is $39K to $59K a year per listing.

Average price
$78.93inside the $15 to $100 sweet spot
Price range
$33.02–$105.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
500–750
Revenue per listing a year
$39K–$59K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Cardio Training. It carries 3,665 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Cardio Training
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,665per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Putnen Under Desk Elliptical Machine for Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 232%
  • Brand 38%
  • Brand 47%
  • Open — no brand owns it (0%)

Search terms

Top Putnen Under Desk Elliptical Machine for Home search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • putnen under desk elliptical machine for home10K/yr
  • putnen under desk elliptical4K/yr
  • putnen elliptical machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Putnen Under Desk Elliptical Machine for Home

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Durability”
6.5%of orders come back
“Broke after two weeks”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Putnen Under Desk Elliptical Machine for Home questions

Answered from the same tracked data.