push up board
Launch itA $2.7M/yr market growing +5.6% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 1.4M searches
Avg price
Incredible$26.92avg listing price — sweet spot $15–$100
Price range
Great$10.35–$58.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,032.69avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, push up board is a $2.7M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Launch it — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $2.2M–$2.7M
- units × avg price
- Launch success
- —
- 3 of 4 new (360d)
- Conversion rate
- 7.4%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 6.0%
- Avg brand age
- 34 months
- Avg seller age
- 187 days
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
22
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
11%
- IUT25%
- HOTWAVE25%
- Perfect Fitness20%
- JLoibao9%
- MQRW5%
- tongdayi4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOTWAVE Push Up Board Fitness Foldable 20 in 1 Push Up Bar at Home Gym Pushups Handles for Floor Portable Workout Equipment
HOTWAVE$31.524.5★5,826 rev
Foldable push-up rack for portable strength training sturdy and stable equipment for mens and womens home gym workouts.
IUT$20.914.5★2,969 rev
Perfect Pushup Elite - Rotating Handle Design with Steel Ball Bearings for Smooth Effortless Handle Rotation - Ergonomic Grips 8 Base & Textured Non-Slip Bottom Treads - Supports up to 400lbs
Perfect Fitness$36.454.7★17,579 rev
JLoibao Push Up Board Fitness Workout Home Gym Equipment 20 in 1 Exercise Pushup Bar Handles for Floor Strength Training Equipment for Men
JLoibao$10.354.2★78 rev
MQRW Push Up Board Home Gym Portable Exercise Equipment Pilates Bar and 20 Fitness Accessories with Resistance Bands and Ab Roller Wheel Full Body Workout at Home
MQRW$41.474.5★3,628 rev
Newest
by launch date
Amazon Basics Push Up Board Black 24-in-1 Multi-Position Training System for Upper Body Strength & Muscle Building Portable Home Gym Equipment
Amazon Basics$21.07117 rev
JLoibao Push Up Board Fitness Workout Home Gym Equipment 20 in 1 Exercise Pushup Bar Handles for Floor Strength Training Equipment for Men
JLoibao$10.3578 rev
JLoibao Push Up Board Fitness Portable Pushup Board for Men Foldable Push up Bar Workout Home Gym Equipment 20 in 1 Exercise Pushup Handles for Floor Strength Training Equipment for Men
JLoibao$25.71181 rev
Tongdayi Push Up Board Portable Dismountable 17 in 1 Push Up Bar at Home Gym Professional Muscle Training Equipment is Available for Men and Women The Ideal Gift for Fitness Enthusiasts Pushup Board Set
tongdayi$16.7673 rev
15-in-1 Foldable PushUp Stands Board Fitness Workout Equipment for Home Gym Men & Women Adjustable Pushup Board for Chest Abs Arms & Core Training Portable Push-Up Board for Full Body Exercise
SKGNKLIG$14.15198 rev
Trending
90-day click momentumAmazon Basics Push Up Board Black 24-in-1 Multi-Position Training System for Upper Body Strength & Muscle Building Portable Home Gym Equipment
Amazon Basics$21.074.4★
JLoibao Push Up Board Fitness Workout Home Gym Equipment 20 in 1 Exercise Pushup Bar Handles for Floor Strength Training Equipment for Men
JLoibao$10.354.2★
Tongdayi Push Up Board Portable Dismountable 17 in 1 Push Up Bar at Home Gym Professional Muscle Training Equipment is Available for Men and Women The Ideal Gift for Fitness Enthusiasts Pushup Board Set
tongdayi$16.764.4★
Perfect Pushup Elite - Rotating Handle Design with Steel Ball Bearings for Smooth Effortless Handle Rotation - Ergonomic Grips 8 Base & Textured Non-Slip Bottom Treads - Supports up to 400lbs
Perfect Fitness$36.454.7★
Push Up Board for Full Body Workout - Versatile Home Workout Equipment with QR Code Guided Workouts Sweat Resistant Handles Resistance Bands Perfect for Beginners to Pros - L&C Exercise Essentials
L&C EXERCISE ESSENTIALS$31.904.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great for exercising”
“which has been handy for me”
“Its affordable”
“This works as advertised”
“it does the job”
“the grip is comfortable”
“easily portable”
“The handles are comfortable to grip”
“durable”
What buyers complain about
“Bad quality”
“Not enough handles”
“Felt very flimsy”
“Item broke at around 40 kgs goes up to 60 kgs”
“However, it can be a little sticky in movements, makes an annoying grinding sound, and the grips are not the best”
“smelled like it was cheap too just by the material”
“This is one of the worst instruction manuals I have ever seen”
“Hard to use”
“They were uncomfortable”
“Not even worth 10$ in my opinion”
Top return reasons
Common questions
- Is push up board profitable to sell on Amazon United States?
- The niche generates $2.7M/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Launch it (56/100).
- How competitive is the push up board niche?
- 11 brands and 22 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in push up board?
- Top complaints mined from reviews: Quality-Overall, Handle Quality, Strength. The return rate is 2.0%.
- When does demand for push up board peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the push up board niche?
- Listings span $10.35–$58.55; the average listing price is $26.92 (sweet spot $15–$100). The average incumbent carries 3,033 reviews — the moat a new listing must climb.
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