Purple Eye Black
FailPrices span $5.15–$12.01, mostly outside the sweet spot, so Purple Eye Black is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $23K/yr24K searches / yr
- 90-day growth
- +46.6%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 20 sellers
Flapen Score
Purple Eye Black against its category
The dotted line is the Sports & Outdoors average. Past it, Purple Eye Black is stronger. Inside it, weaker.
Market
The Purple Eye Black market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Eye Black 24K times last year and spent an estimated $23K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May–Jun–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +46.6%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $23Ka year
- Peak month
- May7.4× the quietest month
- Top search term
- purple eye black23K searches a year
02 · Price
A sale here is worth $7.11.
Listings sell for $7.11 on average, from $5.15 to $12.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $7.11 that is $2K to $4K a year per listing.
- Average price
- $7.11under the $15 to $100 sweet spot
- Price range
- $5.15–$12.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #374 within Baseball. It carries 1,103 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #374in Baseball
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,103per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Purple Eye Black products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
20
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
11%
- Brand 131%
- Brand 224%
- Brand 322%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 11%)
Demand
Purple Eye Black search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Sep · busiest ÷ quietest = 7.4×
Reviews and returns
What reviews say buyers love and hate about Purple Eye Black
We read the reviews and the return reasons for every product selling here.
“the colors are not vibrant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Eye Black questions
Answered from the same tracked data.