Is purple eye black profitable to sell on Amazon United States?

The niche generates $23K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +46.6%. Flapen's verdict: Skip it (46/100).

How competitive is the purple eye black niche?

11 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in purple eye black?

Top complaints mined from reviews: Color, Stain Resistance, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for purple eye black peak?

Demand peaks in Mar–Apr–May–Jun–Sep; the busiest month runs 7.4× the quietest.

What does it cost to enter the purple eye black niche?

Listings span $5.15–$12.01; the average listing price is $7.11 (sweet spot $15–$100). The average incumbent carries 1,103 reviews — the moat a new listing must climb.

Purple Eye Black

Skip it

Prices mostly outside the sweet spot ($5.15–$12.01) — this niche doesn't clear our bar today.

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Growth

Good+46.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,103.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad$7.11

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$23K

$23K/yr · 24K searches

Price range

Bad$5.15–$12.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

Is purple eye black profitable on Amazon?

According to Flapen's Amazon United States niche tracking, purple eye black is a $23K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–May–Jun–Sep. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

purple eye black market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $28K–$36K; units × avg price
Conversion rate: 13.2%
Avg BSR: #374
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 200 days

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

CCbeauty31%
DALVGFN24%
Wismee22%
Cholemy5%
Rawlings4%
Dmsky4%
Open — no brand owns it (5 brands, 11%)

purple eye black demand & seasonality

Weekly Amazon search volume, last 57 weeks — +46.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Sep · busiest ÷ quietest = 7.4×

Open Trend

Top purple eye black products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CCbeauty Purple Eye Black Stick For Baseball Football Softball Lacrosse Accessories Anti-Glare Eyeblack Waterproof Last All Game Smooth Application High Pigmented Color

CCbeauty$5.854.6★116 rev

DALVGFN PURPLE EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Accessories Sweat-Proof Eye Black Grease Paint Smooth & Long Lasting Rich Full Coverage

DALVGFN$5.154.5★38 rev

Wismee Purple Eye Black Anti-Glare Under Eye Sports Grease Stick for Baseball Football Softball Soccer Lacrosse Hockey Athletes Sports Training Sports Eye Black Stick

Wismee$5.494.5★49 rev

Purple Eye Black Stick Sports Glitter Eye Black for Baseball Football Softball Anti-Glare Under Eye Grease Stick Sports Favor Spirit Day Accessories

Wismee$6.364.2★10 rev

Cholemy 120 Pairs Eye Black Stickers Bulk Baseball Glitter Stickers Football Softball Party Favor Spirit Day Accessories(Glitter Purple1)

Cholemy$8.304.6★325 rev

Newest

by launch date

DALVGFN Purple Glitter Eye Black Stick Anti-Glare Eyeblack for Baseball Football Softball Lacrosse Accessories Sweat-Proof Sport Face Paint Smooth & Long Lasting Rich Full Coverage Shimmery Color

DALVGFN$6.379 rev

9mo ago

CCbeauty Purple Glitter Eye Black Stick for Baseball Football Softball Lacrosse Sport Accessories Anti-Glare Eyeblack Waterproof Face Paint Last All Game Smooth Application High Pigmented Color

CCbeauty$6.8915 rev

9mo ago

Purple Eye Black Stick Sports Glitter Eye Black for Baseball Football Softball Anti-Glare Under Eye Grease Stick Sports Favor Spirit Day Accessories

Wismee$6.3610 rev

10mo ago

Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Purple

Rawlings$7.192,261 rev

1y ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans

Dmsky$9.06252 rev

1y ago

What reviews say buyers love and hate about purple eye black

What buyers praise and complain about, mined from review topics.

What buyers love

Color42%

“Great options of colors”

Value For Money8%

“Super affordable”

Quality-Overall8%

“Good quality”

Efficiency5%

“work pretty well”

Ease Of Application5%

“The application is smooth”

Soft Feel4%

“Smooth”

Ease Of Cleaning4%

“Cleaned off easily with cleansing oil”

Fun/Entertainment Experience3%

“Fun”

Ease Of Use3%

“Easy to use”

Brightness/Shine/Glow3%

“Very sparkly, which I did not expect”

What buyers complain about

Color23%

“the colors are not vibrant”

Stain Resistance19%

“Some of them stain”

Advertised Vs Actual Product6%

“Not as advertised”

Brightness/Shine/Glow6%

“Not as bright as I'd like”

Durability5%

“Doesnt hold up”

Ease Of Use4%

“Little hard to remove”

Adhesion/Stickiness3%

“They dont stick for more than a few minutes”

Natural Resource Wastage3%

“Waste”

Ease Of Cleaning3%

“Hard to remove and stains clothes”

Water Resistance3%

“These are not waterproof. which is ok bc I was using them for 6u ball”

Top return reasons

Color34%

Size-Overall15%

Paint Quality7%

Adhesion/Stickiness7%

Advertised Vs Actual Product6%

Functionality-Overall5%

Defective Material/Parts3%

Quality-Overall2%

Value For Money2%

Durability2%

Common purple eye black questions

Is purple eye black profitable to sell on Amazon United States?: The niche generates $23K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +46.6%. Flapen's verdict: Skip it (46/100).
How competitive is the purple eye black niche?: 11 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in purple eye black?: Top complaints mined from reviews: Color, Stain Resistance, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for purple eye black peak?: Demand peaks in Mar–Apr–May–Jun–Sep; the busiest month runs 7.4× the quietest.
What does it cost to enter the purple eye black niche?: Listings span $5.15–$12.01; the average listing price is $7.11 (sweet spot $15–$100). The average incumbent carries 1,103 reviews — the moat a new listing must climb.