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Purple Eye Black

Fail

Prices span $5.15–$12.01, mostly outside the sweet spot, so Purple Eye Black is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$23K/yr24K searches / yr
90-day growth
+46.6%search demand this quarter
Competition
78%top-5 click share · 11 brands · 20 sellers

Flapen Score

Purple Eye Black against its category

The dotted line is the Sports & Outdoors average. Past it, Purple Eye Black is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Eye Black market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Eye Black 24K times last year and spent an estimated $23K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May–Jun–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+46.6%
Conversion, latest week
13.2%
Market size, estimated
$23Ka year
Peak month
May7.4× the quietest month
Top search term
purple eye black23K searches a year

02 · Price

A sale here is worth $7.11.

Listings sell for $7.11 on average, from $5.15 to $12.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $7.11 that is $2K to $4K a year per listing.

Average price
$7.11under the $15 to $100 sweet spot
Price range
$5.15–$12.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #374 within Baseball. It carries 1,103 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#374in Baseball
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,103per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Purple Eye Black products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

11%

  • CCbeauty31%
  • DALVGFN24%
  • Wismee22%
  • Cholemy5%
  • Rawlings4%
  • Dmsky4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Purple Eye Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun, Sep · busiest ÷ quietest = 7.4×

Reviews and returns

What reviews say buyers love and hate about Purple Eye Black

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Color”
23%of negative reviews mention “Color”
1.3%of orders come back
“the colors are not vibrant”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Purple Eye Black questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data