Puribag
FailShoppers spend an estimated $12K a year here, so Puribag is a Fail.
- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $12K/yr35K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 43%top-5 click share · 21 brands · 57 sellers
Flapen Score
Puribag against its category
The dotted line is the Sports & Outdoors average. Past it, Puribag is stronger. Inside it, weaker.
Market
The Puribag market on Amazon at a glance
Shoppers on Amazon United States searched for Puribag 35K times last year and spent an estimated $12K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $12Ka year
- Peak month
- October3.0× the quietest month
- Top search term
- water filter bag17K searches a year
02 · Price
A sale here is worth $29.59.
Listings sell for $29.59 on average, from $6.64 to $108.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.59 that is $0 to $3K a year per listing.
- Average price
- $29.59inside the $15 to $100 sweet spot
- Price range
- $6.64–$108.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #514 within Hydration & Filtration. It carries 4,899 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 88%
- Out of stock, average day
- 10.6%
- Average rank
- #514in Hydration & Filtration
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 4,899per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Puribag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
P&G Purifier of Water Portable Water Purifier Packets. Emergency Water Filter Purification Powder Packs for Camping Hiking Backpacking Hunting and Traveling. (12 Packets)
- Price
- $28.24
- Rating
- 4.7/5
- Reviews
- 2,709
- Age
- 7y ago

Waterdrop Gravity Water Filter Straw Camping Water Filtration System Water Purifier Survival for Travel Backpacking and Emergency Preparedness 1.5 gal Bag 5 Stage Filtration Pack of 1
- Price
- $33.92
- Rating
- 4.6/5
- Reviews
- 3,643
- Age
- 6y ago

Burtrail Ultra Gravity Water Bag Compatible with Water Filter & Water Filtration System Gravity Water Filter Bag for Camping Hiking Backpacking Portable Foldable Hangable Design(8L/2Gal)
- Price
- $24.30
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 1y ago

Sawyer Squeeze Water Filtration System Cnoc Premium 2 Liter Bladder Clear
- Price
- $58.72
- Rating
- 4.9/5
- Reviews
- 247
- Age
- 1y ago

Gravity Water Filtration System 2 High Capacity Lightweight Hanging Bags for Backpacking Camping Survival Hiking Hunting - Dirty Clean Water Bags Water Filter and Cleaning Plunger Included
- Price
- $53.89
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 1y ago
Trending
estimated 90-day click momentum
Puribag Adventure Bladder: 2 Liter Hydration Bladder with Filter - Replacement Backpack Water System Compatible with Other Daypack Hydration Systems Water Bladder for Backpacking Hiking & Biking
- Price
- $49.71
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 2y ago

Ryqoru 2L Collapsible Water Bag 28mm Thread TPU Hydration Canteen Compatible with Sawyer Squeeze BPA Free LeakResistant Water Bladder for Camping and Hiking
- Price
- $10.01
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 7mo ago

P&G Purifier of Water Portable Water Purifier Packets. Emergency Water Filter Purification Powder Packs for Camping Hiking Backpacking Hunting and Traveling. (12 Packets)
- Price
- $28.24
- Rating
- 4.7/5
- Reviews
- 2,709
- Age
- 7y ago

Shurex 3L Gravity-Fed Water Bag for Sawyer Water Filtration System Survival Water Filter Straw Compatible with LifeStraw and Other Water Filter Straw Foldable BPA-Free (3L)
- Price
- $16.77
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 1y ago

Sawyer Squeeze Water Filtration System Cnoc Premium 2 Liter Bladder Clear
- Price
- $58.72
- Rating
- 4.9/5
- Reviews
- 247
- Age
- 1y ago
Newest
by launch date
Ryqoru 2L Collapsible Water Bag 28mm Thread TPU Hydration Canteen Compatible with Sawyer Squeeze BPA Free LeakResistant Water Bladder for Camping and Hiking
- Price
- $10.01
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 7mo ago

Shurex 3L Gravity-Fed Water Bag for Sawyer Water Filtration System Survival Water Filter Straw Compatible with LifeStraw and Other Water Filter Straw Foldable BPA-Free (3L)
- Price
- $16.77
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 1y ago

ShuRex 3L Gravity Fed Water Filtration System with Adjustable Tree Strap
- Price
- $23.29
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

Sawyer Squeeze Water Filtration System Cnoc Premium 2 Liter Bladder Clear
- Price
- $58.72
- Rating
- 4.9/5
- Reviews
- 247
- Age
- 1y ago

Gravity Water Filtration System 2 High Capacity Lightweight Hanging Bags for Backpacking Camping Survival Hiking Hunting - Dirty Clean Water Bags Water Filter and Cleaning Plunger Included
- Price
- $53.89
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
57
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 86%
Open market
31%
- Waterdrop23%
- P&G Purifier of Water15%
- ShuRex9%
- PURIBAG8%
- Sawyer7%
- Burtrail7%
Demand
Puribag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 3.0×
Search terms
Top Puribag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water filter bag17K/yr
- puribag4K/yr
- gravity water bag4K/yr
- water filtration bag4K/yr
- water purification bag2K/yr
- water purifier bag2K/yr
- puribag with p&g water filter packets1K/yr
- puri bag water filter system582/yr
- puri bag676/yr
- pure bag water purifier11/yr
Reviews and returns
What reviews say buyers love and hate about Puribag
We read the reviews and the return reasons for every product selling here.
“They are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puribag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









