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Puribag

Fail

Shoppers spend an estimated $12K a year here, so Puribag is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$12K/yr35K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
43%top-5 click share · 21 brands · 57 sellers

Flapen Score

Puribag against its category

The dotted line is the Sports & Outdoors average. Past it, Puribag is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puribag market on Amazon at a glance

Shoppers on Amazon United States searched for Puribag 35K times last year and spent an estimated $12K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.2%
Market size, estimated
$12Ka year
Peak month
October3.0× the quietest month
Top search term
water filter bag17K searches a year

02 · Price

A sale here is worth $29.59.

Listings sell for $29.59 on average, from $6.64 to $108.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.59 that is $0 to $3K a year per listing.

Average price
$29.59inside the $15 to $100 sweet spot
Price range
$6.64–$108.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #514 within Hydration & Filtration. It carries 4,899 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
88%
Out of stock, average day
10.6%
Average rank
#514in Hydration & Filtration
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,899per listing
Listings tracked
34

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Puribag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

57

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

31%

  • Brand 123%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Puribag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Puribag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water filter bag17K/yr
  • puribag4K/yr
  • gravity water bag4K/yr
  • water filtration bag4K/yr
  • water purification bag2K/yr
  • water purifier bag2K/yr
  • puribag with p&g water filter packets1K/yr
  • puri bag water filter system582/yr
  • puri bag676/yr
  • pure bag water purifier11/yr

Reviews and returns

What reviews say buyers love and hate about Puribag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Filtration”
14%of negative reviews mention “Size-Overall”
1.1%of orders come back
“They are very small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Puribag questions

Answered from the same tracked data.