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Purdue T Shirt

Fail

Demand is soft, at -51.3% this quarter, so Purdue T Shirt is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$99K/yr128K searches / yr
90-day growth
-51.3%search demand this quarter
Competition
21%top-5 click share · 13 brands · 10 sellers

Flapen Score

Purdue T Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Purdue T Shirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purdue T Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Purdue T Shirt 128K times last year and spent an estimated $99K. The top 5 brands take 87% of clicks. Demand peaks in Mar–May–Sep–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-51.3%
Conversion, latest week
2.4%
Market size, estimated
$99Ka year
Peak month
March4.2× the quietest month
Top search term
purdue t shirt25K searches a year

02 · Price

A sale here is worth $31.48.

Listings sell for $31.48 on average, from $9.26 to $58.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.48 that is $0 to $3K a year per listing.

Average price
$31.48inside the $15 to $100 sweet spot
Price range
$9.26–$58.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #2,194 within Sweatshirts & Hoodies. It carries 2,291 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
6.2%
Average rank
#2,194in Sweatshirts & Hoodies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,291per listing
Listings tracked
90

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Purdue T Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

10

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

21%

Top 20: 49%

Open market

10%

  • Brand 129%
  • Brand 229%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (7 brands, 10%)

Demand

Purdue T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, May, Sep, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Purdue T Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purdue t shirt25K/yr
  • purdue sweatshirt33K/yr
  • purdue hoodie16K/yr
  • purdue tshirt6K/yr
  • purdue womens apparel27K/yr
  • purdue university apparel women7K/yr
  • purdue sweatshirt women7K/yr
  • purdue university t-shirts3K/yr
  • purdue sweatshirt mens4K/yr

Reviews and returns

What reviews say buyers love and hate about Purdue T Shirt

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
53%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Yes sleeves were a little long”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Purdue T Shirt questions

Answered from the same tracked data.