Purdue Hat
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.56avg listing price — sweet spot $15–$100
Review moat
Great219.57avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.42–$33.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 35K searches
Is purdue hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, purdue hat is a $26K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
purdue hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$38K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #2,804
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 57%
- Out of stock
- 8.5%
- Avg brand age
- 50 months
- Avg seller age
- 191 days
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
10
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
6%
- The Game28%
- Pro Sport Brand23%
- Desert Cactus19%
- Legacy10%
- ZHATS8%
- UGP Campus Apparel6%
- Open — no brand owns it (2 brands, 6%)
purdue hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.4×
Top purdue hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- purdue hat29K/yr
- purdue hats3K/yr
- purdue hat men3K/yr
Top purdue hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Game NCAA Purdue Boilermakers Hat Unisex One Size Adjustable
The Game$19.274.8★707 rev
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Purdue Gold)
Pro Sport Brand$24.864.7★47 rev
Desert Cactus Purdue University Baseball Hat Boilermakers Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Black
Desert Cactus$28.525.0★11 rev
Collegiate Adjustable Trucker Hats (US Alpha One Size Purdue)
Pro Sport Brand$24.283.7★94 rev
Desert Cactus Purdue University Baseball Hat Boilermakers Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style E1) Black
Desert Cactus$29.394.8★14 rev
Newest
by launch date
Pacific Headwear NCAA Purdue Mens Contrast Stitch Trucker Snapback Multi
Pacific Headwear$23.89125 rev
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Purdue Gold)
Pro Sport Brand$24.8647 rev
Collegiate Adjustable Trucker Hats (US Alpha One Size Purdue)
Pro Sport Brand$24.2894 rev
Legacy NCAA Officially Licensed Baseball Hat Purdue Boilermakers Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Black One Size Fits Most Adjustable Closure
Legacy$28.78205 rev
Legacy NCAA Officially Licensed Baseball Hat Purdue Boilermakers Lightweight Cap for Men & Women Old Favorite Trucker Adjustable (OFA) Black Trucker One Size Fits Most Snapback Closure
Legacy$27.25365 rev
Trending
90-day click momentum
HT508 - Purdue Boilermakers Primary Logo Dad Hat - One Size - Black
UGP Campus Apparel$27.834.5★
Desert Cactus Purdue University Baseball Hat Boilermakers Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Black
Desert Cactus$28.525.0★
The Game NCAA Purdue Boilermakers Hat Unisex One Size Adjustable
The Game$19.274.8★
Pacific Headwear NCAA Purdue Mens Contrast Stitch Trucker Snapback Multi
Pacific Headwear$23.894.4★
Collegiate Adjustable Trucker Hats (US Alpha One Size Purdue)
Pro Sport Brand$24.283.7★
What reviews say buyers love and hate about purdue hat
What buyers praise and complain about, mined from review topics.What buyers love
“This was a gift for my Purdue loving husband, he says the fit is comfortable and soft material”
“Good quality”
“perfectly adjustable”
“Comfortable and great fit”
Top return reasons
Common purdue hat questions
- Is purdue hat profitable to sell on Amazon United States?
- The niche generates $26K/yr across 23 tracked products. 90-day search growth is -23.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the purdue hat niche?
- 8 brands and 10 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- When does demand for purdue hat peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the purdue hat niche?
- Listings span $13.42–$33.38; the average listing price is $25.56 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.