Purdue Hat
FailShoppers spend an estimated $26K a year here, so Purdue Hat is a Fail.
- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $26K/yr35K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 58%top-5 click share · 8 brands · 10 sellers
Flapen Score
Purdue Hat against its category
The dotted line is the Sports & Outdoors average. Past it, Purdue Hat is stronger. Inside it, weaker.
Market
The Purdue Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Purdue Hat 35K times last year and spent an estimated $26K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $26Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- purdue hat29K searches a year
02 · Price
A sale here is worth $25.56.
Listings sell for $25.56 on average, from $13.42 to $33.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.56 that is $0 to $3K a year per listing.
- Average price
- $25.56inside the $15 to $100 sweet spot
- Price range
- $13.42–$33.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #2,804 within Clothing Accessories. It carries 220 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 96%
- Out of stock, average day
- 8.5%
- Average rank
- #2,804in Clothing Accessories
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 220per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Purdue Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
10
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
6%
- Brand 128%
- Brand 223%
- Brand 319%
- Brand 410%
- Brand 58%
- Brand 66%
- Open — no brand owns it (2 brands, 6%)
Demand
Purdue Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Purdue Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purdue hat29K/yr
- purdue hats3K/yr
- purdue hat men3K/yr
Reviews and returns
What reviews say buyers love and hate about Purdue Hat
We read the reviews and the return reasons for every product selling here.
“This was a gift for my Purdue loving husband, he says the fit is comfortable and soft material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purdue Hat questions
Answered from the same tracked data.









