Is purdue profitable to sell on Amazon United States?

The niche generates $212K/yr across 83 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the purdue niche?

24 brands and 564 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in purdue?

Top complaints mined from reviews: Size-Overall, Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.2%.

When does demand for purdue peak?

Demand peaks in Dec; the busiest month runs 11.2× the quietest.

What does it cost to enter the purdue niche?

Listings span $3.89–$58.99; the average listing price is $27.37 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.

Purdue

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.37

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$3.89–$58.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,113.8

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$212K

$212K/yr · 309K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Is purdue profitable on Amazon?

According to Flapen's Amazon United States niche tracking, purdue is a $212K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

purdue market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $164K–$219K; units × avg price
Conversion rate: 2.5%
Avg BSR: #1,382
Page quality: 0%
Prime: 93%
Sponsored: 88%
Out of stock: 5.5%
Avg brand age: 65 months
Avg seller age: 182 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

564

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

22%

Top 20: 50%

Open market

27%

Purdue University21%
Barnesmith20%
UGP Campus Apparel13%
LOGOVISION8%
Elite Authentics6%
Wes and Willy5%

purdue demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 11.2×

Open Trend

Top purdue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

purdue120K/yr -15.1%1.3% conv.
purdue university apparel102K/yr -27.8%1.2% conv.
purdue shirt20K/yr +32.3%1.4% conv.
purdue merch29K/yr +36.2%1.8% conv.
purdue gifts16K/yr +7.7%1.2% conv.
purdue university11K/yr +31.4%1.1% conv.
purdue decor7K/yr +27.8%1.1% conv.
purdue apparel5K/yr -51.7%0.2% conv.

All search terms

Top purdue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purdue University Official Distressed Primary Unisex Adult T-Shirt Black Small

Purdue University$17.944.4★108 rev

Purdue University Official Distressed Primary Unisex Adult T-Shirt Black Medium

Purdue University$17.674.4★108 rev

Purdue Boilermakers Arch Over Black Officially Licensed T-Shirt Small

Elite Authentics$22.234.4★70 rev

UGP Campus Apparel PUR-721 - Purdue Boilermakers Arch Logo Engineering T-Shirt - Medium - Black

UGP Campus Apparel$26.344.7★279 rev

Rico Industries NCAA Purdue Boilermakers Classic 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor

Rico Industries$11.334.8★1,413 rev

Newest

by launch date

JanSport NCAA Officially Licensed Rival Quarter Zip Sweatshirt Long Sleeve Unisex 1/4 Zip Cotton-Polyester Blend with Stand-Up Collar Design & Tapered Raglan Sleeves Team Color

JanSport$47.7156 rev

1y ago

Purdue University Arch Logo Unisex Adult T Shirt Black Large

LOGOVISION$18.57274 rev

1y ago

Rico Industries NCAA Purdue Boilermakers Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera

Rico Industries$8.11502 rev

3y ago

Purdue Boilermakers Arch Over Black Officially Licensed T-Shirt Small

Elite Authentics$22.2370 rev

3y ago

YouTheFan NCAA Purdue Boilermakers Officially-Licensed Playing Cards - Original Artwork on All face Cards and Jokers - Teams Official Colors - Quality Linen Texture - Designed in The USA

YouTheFan$5.132,525 rev

4y ago

What reviews say buyers love and hate about purdue

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“Tastes yummy, cooks fast”

Freshness12%

“I love that Amazon packs their food with bottle frozen ice water to keep things cold and fresh”

Size-Overall11%

“Great fit”

Quality-Overall9%

“Good quality shirt”

Ease Of Use8%

“Convenient”

Value For Money5%

“excellent cost”

Cooking Instructions5%

“cooks fast”

Vegan/Organic4%

“I thought these would be pretty good with them being all natural”

Comfort-Overall3%

“Soft and comfy”

Soft Feel2%

“So soft”

What buyers complain about

Size-Overall22%

“Oversized”

Stale/Rotten/Spoiled17%

“Extra nasty”

Taste-Overall11%

“he said they taste weird”

Quality-Overall7%

“Quality issues”

Advertised Vs Actual Product5%

“This brand uses seed oils and does not list them!! Seed oils!!!.”

Nutritional Content4%

“it seems like they're intentionally lacking nutrition information”

Leak-Proof4%

“leaked all over the inside of the bag”

Value For Money3%

“Not worth the price piece's really small”

Ease Of Use3%

“making it difficult to use for carrying more than a few basic items”

Flavor2%

“However, I was disappointed with the flavor”

Top return reasons

Size-Overall49%

Material Quality6%

Color5%

Advertised Vs Actual Product5%

Sleeve Fit5%

Length4%

Quality-Overall4%

Thin4%

Defective Material/Parts3%

Chest Fit3%

Common purdue questions

Is purdue profitable to sell on Amazon United States?: The niche generates $212K/yr across 83 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the purdue niche?: 24 brands and 564 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in purdue?: Top complaints mined from reviews: Size-Overall, Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.2%.
When does demand for purdue peak?: Demand peaks in Dec; the busiest month runs 11.2× the quietest.
What does it cost to enter the purdue niche?: Listings span $3.89–$58.99; the average listing price is $27.37 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.