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Purdue

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -9.0% this quarter, so Purdue is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$212K/yr309K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
22%top-5 click share · 24 brands · 564 sellers

Flapen Score

Purdue against its category

The dotted line is the Sports & Outdoors average. Past it, Purdue is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purdue market on Amazon at a glance

Shoppers on Amazon United States searched for Purdue 309K times last year and spent an estimated $212K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
2.5%
Market size, estimated
$212Ka year
Peak month
December11.2× the quietest month
Top search term
purdue120K searches a year

02 · Price

A sale here is worth $27.37.

Listings sell for $27.37 on average, from $3.89 to $58.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.37 that is $0 to $3K a year per listing.

Average price
$27.37inside the $15 to $100 sweet spot
Price range
$3.89–$58.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,382 within T-Shirts. It carries 2,114 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
5.5%
Average rank
#1,382in T-Shirts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,114per listing
Listings tracked
83

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Purdue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

564

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

22%

Top 20: 50%

Open market

27%

  • Brand 121%
  • Brand 220%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Purdue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 11.2×

Search terms

Top Purdue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purdue120K/yr
  • purdue university apparel102K/yr
  • purdue shirt20K/yr
  • purdue merch29K/yr
  • purdue gifts16K/yr
  • purdue university11K/yr
  • purdue decor7K/yr
  • purdue apparel5K/yr

Reviews and returns

What reviews say buyers love and hate about Purdue

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Oversized”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Purdue questions

Answered from the same tracked data.