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Proform Adjustable Dumbbells

Fail

Shoppers spend an estimated $0 a year here, so Proform Adjustable Dumbbells is a Fail.

Flapen Score
25
25 / 100
Ranks 7,925 of 8,101 Sports & Outdoors niches · −22 vs the category median of 47
Market size
$0/yr8K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
84%top-5 click share · 7 brands · 9 sellers

Flapen Score

Proform Adjustable Dumbbells against its category

The dotted line is the Sports & Outdoors average. Past it, Proform Adjustable Dumbbells is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proform Adjustable Dumbbells market on Amazon at a glance

Shoppers on Amazon United States searched for Proform Adjustable Dumbbells 8K times last year and spent an estimated $0. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December1.6× the quietest month
Top search term
proform adjustable dumbbells4K searches a year

02 · Price

A sale here is worth $125.95.

Listings sell for $125.95 on average, from $14.99 to $212.46. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $125.95 that is $0 to $13K a year per listing.

Average price
$125.95above the $15 to $100 sweet spot
Price range
$14.99–$212.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Weights & Accessories. It carries 2,845 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#180in Weights & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,845per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Proform Adjustable Dumbbells products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 140%
  • Brand 226%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Proform Adjustable Dumbbells search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Proform Adjustable Dumbbells search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proform adjustable dumbbells4K/yr
  • proform adjustable dumbbell set2K/yr
  • proform dumbbell set929/yr
  • proform dumbbells1K/yr
  • proform weight dumbbells205/yr

Reviews and returns

What reviews say buyers love and hate about Proform Adjustable Dumbbells

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Grip”
1.8%of orders come back
“The grip area is a little small for my hands”
A buyer, on “Grip”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Proform Adjustable Dumbbells questions

Answered from the same tracked data.