Is proform adjustable dumbbells profitable to sell on Amazon United States?

The niche generates $0/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (25/100).

How competitive is the proform adjustable dumbbells niche?

7 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in proform adjustable dumbbells?

Top complaints mined from reviews: Grip, Quality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for proform adjustable dumbbells peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the proform adjustable dumbbells niche?

Listings span $14.99–$212.46; the average listing price is $125.95 (sweet spot $15–$100). The average incumbent carries 2,845 reviews — the moat a new listing must climb.

proform adjustable dumbbells

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 6% kills the launch gate

Avg price

Good$125.95

avg listing price — sweet spot $15–$100

Price range

Okay$14.99–$212.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,844.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 8K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, proform adjustable dumbbells is a $0/yr Amazon United States market (8K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 25/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

proform adjustable dumbbells market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $13K–$31K; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 0.0%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 202 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

ProForm40%
ALTLER26%
CAP Barbell14%
Yes4All7%
SQUATZ6%
MARCY5%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top proform adjustable dumbbells search terms

proform adjustable dumbbells4K/yr +9.8%0.5% conv.
proform adjustable dumbbell set2K/yr -60.4%0.0% conv.
proform dumbbell set929/yr -36.7%0.0% conv.
proform dumbbells1K/yr -12.7%0.0% conv.
proform weight dumbbells205/yr -96.7%0.0% conv.

All search terms

Top proform adjustable dumbbells products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Proform Rapid Adjust Dumbbells

ProForm$191.164.9★75 rev

ALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise

ALTLER$187.834.4★36 rev

CAP Barbell 52.5-Pound Adjustable Dumbbell Weight (Pair) chrome finish

CAP Barbell$117.904.4★7,327 rev

SQUATZ 45 lb Adjustable Dumbbells with Quick Weight Change Space-Saving Dumbbell Set with AntiSlip Handle Secure Locking System HeavyDuty Plates & Base for Home Workout and Strength Training

SQUATZ$154.094.4★29 rev

Marcy Adjustable Dumbbell Set (4 x 5-lb plates 3-lb plates spin lock collars 2 x 4 dumbbell handles) Exercise & Fitness Dumbbells ADS-42

MARCY$87.924.5★1,188 rev

Newest

by launch date

ALTLER Adjustable Dumbbell Set 52LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise

ALTLER$187.8336 rev

3mo ago

ALTLER Adjustable Dumbbell Set 25LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise

ALTLER$115.8236 rev

3mo ago

SQUATZ 45 lb Adjustable Dumbbells with Quick Weight Change Space-Saving Dumbbell Set with AntiSlip Handle Secure Locking System HeavyDuty Plates & Base for Home Workout and Strength Training

SQUATZ$154.0929 rev

6mo ago

Proform Rapid Adjust Dumbbells

ProForm$191.1675 rev

1y ago

LifePro Powerflow Plus Adjustable Dumbbell Set of 2 with Rack 5 to 25 lb Pair Quick-Adjust Dial Anti-Slip Grip Space-Saving Hand Weights for Men & Women for Home Gym Strength Training

Lifepro$158.421,823 rev

5y ago

What buyers say about proform adjustable dumbbells

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Value For Money17%

“Worth the price”

Adjustability/Rotatability/Reclining10%

“easy to adjust”

Ease Of Use7%

“Easy to use”

Exercise/Sports Suitability5%

“great for daily workouts”

Advertised Vs Actual Product4%

“As advertised”

Grip4%

“the grip is comfortable”

Weight Light4%

“Love the weights”

Size-Overall3%

“perfect size keeps me strong”

Weight Heavy3%

“Well finished correct weight”

What buyers complain about

Grip14%

“The grip area is a little small for my hands”

Quality-Overall10%

“Cheap feeling”

Size-Overall8%

“Weird hard to find size for the heavier ones”

Weight Heavy8%

“Slightly bulky”

Value For Money6%

“Disappointing since I got a decent price”

Ease Of Use5%

“Slightly difficult to use”

Durability5%

“End cap fell off when using them”

Smell5%

“Molded and arrived with odor”

Advertised Vs Actual Product3%

“it's not what I'm looking for which is fine except they don't specify in the item description nor is Rufus able to answer that”

Handle Quality3%

“Doesnt come with a dumbbell handles”

Top return reasons

Weight Heavy24%

Size-Overall12%

Advertised Vs Actual Product10%

Value For Money9%

Handle Quality7%

Weight Light5%

Defective Material/Parts5%