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Princess Scooter

Fail

The top 5 brands take 97% of clicks, so Princess Scooter is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$92K/yr57K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
83%top-5 click share · 6 brands · 7 sellers

Flapen Score

Princess Scooter against its category

The dotted line is the Sports & Outdoors average. Past it, Princess Scooter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Scooter market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Scooter 57K times last year and spent an estimated $92K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
3.7%
Market size, estimated
$92Ka year
Peak month
December4.0× the quietest month
Top search term
princess scooter21K searches a year

02 · Price

A sale here is worth $43.33.

Listings sell for $43.33 on average, from $18.79 to $61.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $43.33 that is $0 to $4K a year per listing.

Average price
$43.33inside the $15 to $100 sweet spot
Price range
$18.79–$61.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Skates, Skateboards & Scooters. It carries 1,918 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Skates, Skateboards & Scooters
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,918per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Princess Scooter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 225%
  • Brand 319%
  • Brand 418%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Princess Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Princess Scooter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess scooter21K/yr
  • princess scooter for kids ages 3-58K/yr
  • disney princess scooter7K/yr
  • gabby dollhouse scooter8K/yr
  • moana scooter4K/yr
  • disney scooter5K/yr
  • gabbys dollhouse scooter4K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Scooter

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Wheel Quality”
32%of negative reviews mention “Durability”
2.4%of orders come back
“Broke after 2 months”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Princess Scooter questions

Answered from the same tracked data.