Princess and the Frog

Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months

836K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

1.3%

Market size, estimated

$355Ka year

Peak month

December2.1× the quietest month

Top search term

princess tiana267K searches a year

Listings sell for $32.21 on average, from $8.24 to $450.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $32.21 that is $8K to $16K a year per listing.

Average price

$32.21inside the $15 to $100 sweet spot

Price range

$8.24–$450.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

2.2%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,245 within Sports Water Bottles. It carries 2,765 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

98%

Out of stock, average day

5.9%

Average rank

#1,245in Sports Water Bottles

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,765per listing

Listings tracked

50

22 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

8Amazon's first-year sales bar

Average brand age

33 months