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Power Plate

Fail

Prices span $55.83–$2780.75, mostly outside the sweet spot, so Power Plate is a Fail.

Flapen Score
31
31 / 100
Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47
Market size
$286K/yr115K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
57%top-5 click share · 13 brands · 37 sellers

Flapen Score

Power Plate against its category

The dotted line is the Sports & Outdoors average. Past it, Power Plate is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Power Plate 115K times last year and spent an estimated $286K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.5%
Market size, estimated
$286Ka year
Peak month
January2.2× the quietest month
Top search term
power plate106K searches a year

02 · Price

A sale here is worth $453.46.

Listings sell for $453.46 on average, from $55.83 to $2780.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $453.46 that is $0 to $45K a year per listing.

Average price
$453.46above the $15 to $100 sweet spot
Price range
$55.83–$2780.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$45K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #49 within Cardio Training. It carries 3,342 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#49in Cardio Training
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,342per listing
Listings tracked
24

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Power Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

37

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

10%

  • Brand 135%
  • Brand 223%
  • Brand 317%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 10%)

Demand

Power Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Power Plate

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Durability”
3.7%of orders come back
“Did not last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Power Plate questions

Answered from the same tracked data.